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Chances are, you have more personal information posted online than you think.
In 2024, the U.S. Federal Trade Commission (FTC) reported that 1.1 million identity theft complaints were filed, where $12.5 billion was lost to identity theft and fraud overall—a 25% increase over the year prior.
What fuels all this theft and fraud? Easy access to personal information.
Here’s one way you can reduce your chances of identity theft: remove your personal information from the internet.
Scammers and thieves can get a hold of your personal information in several ways, such as information leaked in data breaches, phishing attacks that lure you into handing it over, malware that steals it from your devices, or by purchasing your information on dark web marketplaces, just to name a few.
However, scammers and thieves have other resources and connections to help them commit theft and fraud—data broker sites, places where personal information is posted online for practically anyone to see. This makes removing your info from these sites so important, from both an identity and privacy standpoint.
Data broker sites are massive repositories of personal information that also buy information from other data brokers. As a result, some data brokers have thousands of pieces of data on billions of individuals worldwide.
What kind of data could they have on you? A broker may know how much you paid for your home, your education level, where you’ve lived over the years, who you’ve lived with, your driving record, and possibly your political leanings. A broker could even know your favorite flavor of ice cream and your preferred over-the-counter allergy medicine thanks to information from loyalty cards. They may also have health-related information from fitness apps. The amount of personal information can run that broadly, and that deeply.
With information at this level of detail, it’s no wonder that data brokers rake in an estimated $200 billion worldwide every year.
Your personal information reaches the internet through six primary methods, most of which are initiated by activities you perform on a daily basis. Understanding these channels can help you make more informed choices about your digital footprint.
When you buy a home, register to vote, get married, or start a business, government agencies create public records that contain your personal details. These records, once stored in filing cabinets, are now digitized, accessible online, and searchable by anyone with an internet connection.
Every photo you post, location you tag, and profile detail you share contributes to your digital presence. Even with privacy settings enabled, social media platforms collect extensive data about your behavior, relationships, and preferences. You may not realize it, but every time you share details with your network, you are training algorithms that analyze and categorize your information.
You create accounts with retailers, healthcare providers, employers, and service companies, trusting them to protect your information. However, when hackers breach these systems, your personal information often ends up for sale on dark web marketplaces, where data brokers can purchase it. The Identity Theft Research Center Annual Data Breach Report revealed that 2024 saw the second-highest number of data compromises in the U.S. since the organization began recording incidents in 2005.
When you browse, shop, or use apps, your online behavior is recorded by tracking pixels, cookies, and software development kits. The data collected—such as your location, device usage, and interests—is packaged and sold to data brokers who combine it with other sources to build a profile of you.
Grocery store cards, coffee shop apps, and airline miles programs offer discounts in exchange for detailed purchasing information. Every transaction gets recorded, analyzed, and often shared with third-party data brokers, who then create detailed lifestyle profiles that are sold to marketing companies.
Data brokers act as the hubs that collect information from various sources to create comprehensive profiles that may include over 5,000 data points per person. Seemingly separate pieces of information become a detailed digital dossier that reveals intimate details about your life, relationships, health, and financial situation.
Legally, your aggregated information from data brokers is used by advertisers to create targeted ad campaigns. In addition, law enforcement, journalists, and employers may use data brokers because the time-consuming pre-work of assembling your data has largely been done.
Currently, the U.S. has no federal laws that regulate data brokers or require them to remove personal information if requested. Only a few states, such as Nevada, Vermont, and California, have legislation that protects consumers. In the European Union, the General Data Protection Regulation (GDPR) has stricter rules about what information can be collected and what can be done with it.
On the darker side, scammers and thieves use personal information for identity theft and other forms of fraud. With enough information, they can create a high-fidelity profile of their victims to open new accounts in their name. For this reason, cleaning up your personal information online makes a great deal of sense.
Understanding efforts to remove personal information, which data types pose the greatest threat, can help you prioritize your removal efforts. Here are the high-risk personal details you should target first, ranked by their potential for harm.
When prioritizing your personal information removal efforts, focus on combinations of data rather than individual pieces. For example, your name alone poses minimal risk, but when combined with your address, phone number, and date of birth, it creates a comprehensive profile that criminals can exploit. Tools such as McAfee Personal Data Cleanup can help you identify and systematically remove these high-risk combinations from data broker sites.
This process takes time and persistence, but services such as McAfee Personal Data Cleanup can continuously monitor for new exposures and manage opt-out requests on your behalf. The key is to first understand the full scope of your online presence before beginning the removal process.
Let’s review some ways you can remove your personal information from data brokers and other sources on the internet.
Once you have found the sites that have your information, the next step is to request that it be removed. You can do this yourself or employ services such as McAfee’s Personal Data Cleanup, which can help manage the removal for you depending on your subscription. It also monitors those sites, so if your info gets posted again, you can request its removal again.
You can request to remove your name from Google search to limit your information from turning up in searches. You can also enable “Auto Delete” in your privacy settings to ensure your data is regularly deleted. Occasionally, deleting your cookies or browsing in incognito mode prevents websites from tracking you. If Google denies your initial request, you can appeal using the same tool, providing more context, documentation, or legal grounds for removal. Google’s troubleshooter tool may explain why your request was denied—either legitimate public interest or newsworthiness—and how to improve your appeal.
It’s important to know that the original content remains on the source website. You’ll still need to contact website owners directly to have your actual content removed. Additionally, the information may still appear in other search engines.
If you have old, inactive accounts that have become obsolete, such as Myspace or Tumblr, you may want to deactivate or delete them entirely. For social media platforms that you use regularly, such as Facebook and Instagram, consider adjusting your privacy settings to keep your personal information to the bare minimum.
If you’ve ever published articles, written blogs, or created any content online, it is a good time to consider taking them down if they no longer serve a purpose. If you were mentioned or tagged by other people, it is worth requesting them to take down posts with sensitive information.
Another way to tidy up your digital footprint is to delete phone apps you no longer use, as hackers are able to track personal information on these and sell it. As a rule, share as little information with apps as possible using your phone’s settings.
After sending your removal request, give the search engine or source website 7 to 10 business days to respond initially, then follow up weekly if needed. If a website owner doesn’t respond within 30 days or refuses your request, you have several escalation options:
For comprehensive guidance on website takedown procedures and your legal rights, visit the FTC’s privacy and security guidance for the most current information on consumer data protection. Direct website contact can be time-consuming, but it’s often effective for removing information from smaller sites that don’t appear on major data broker opt-out lists. Stay persistent, document everything, and remember that you have legal rights to protect your privacy online.
After you’ve cleaned up your data from websites and social platforms, your web browsers may still save personal information, such as your browsing history, cookies, autofill data, saved passwords, and even payment methods. Clearing this information and adjusting your privacy settings helps prevent tracking, reduces targeted ads, and limits the amount of personal data websites can collect about you.
When your home address is publicly available, it can expose you to risks like identity theft, stalking, or targeted scams. Taking steps to remove or mask your address across data broker sites, public records, and even old social media profiles helps protect your privacy, reduce unwanted contact, and keep your personal life more secure.
The cost to remove your personal information from the internet varies, depending on whether you do it yourself or use a professional service. Read the guide below to help you make an informed decision:
Removing your information on your own primarily requires time investment. Expect to spend 20 to 40 hours looking for your information online and submitting removal requests. In terms of financial costs, most data brokers may not charge for opting out; however, other expenses could include certified mail fees for formal removal requests, which range from $3 to $8 per letter, and possibly notarization fees for legal documents. In total, this effort can be substantial when dealing with dozens of sites.
Depending on which paid removal and monitoring service you employ, basic plans typically range from $8 to $25 monthly, while annual plans, which often provide better value, range from $100 to $600. Premium services that monitor hundreds of data broker sites and provide ongoing removal can cost $1,200-$2,400 annually.
The difference in pricing is driven by several factors. This includes the number of data broker sites to be monitored, which could cover more than 200 sites, and the scope of removal requests, which may include basic personal information or comprehensive family protection. The monitoring frequency and additional features, such as dark web monitoring, credit protection, identity restoration support, and insurance coverage, typically command higher prices.
The upfront cost may seem significant, but continuous monitoring provides essential value. A McAfee survey revealed that 95% of consumers’ personal information ends up on data broker sites without their consent. It is possible that after the successful removal of your information, it may reappear on data broker sites without ongoing monitoring. This makes continuous protection far more cost-effective than repeated one-time cleanups.
Services such as McAfee Personal Data Cleanup can prove invaluable, as it handles the initial removal process, as well as ongoing monitoring to catch when your information resurfaces, saving you time and effort while offering long-term privacy protection.
Aside from the services above, comprehensive protection software can help safeguard your privacy and minimize your exposure to cybercrime with these offerings, such as:
So while it may seem like all this rampant collecting and selling of personal information is out of your hands, there’s plenty you can do to take control. With the steps outlined above and strong online protection software in place, you can keep your personal information more private and secure.
Unlike legitimate data broker sites, the dark web operates outside legal boundaries where takedown requests don’t apply. Rather than trying to remove information that’s already circulating, you can take immediate steps to reduce the potential harm and focus on preventing future exposure. A more effective approach is to treat data breaches as ongoing security issues rather than one-time events.
Both the FTC and Cybersecurity and Infrastructure Security Agency have released guidelines on proactive controls and continuous monitoring. Here are the key steps of those recommendations:
As you go about removing your information from the internet, it is important to set realistic expectations. Several factors may limit how completely you can remove personal data from internet sources:
While some states like California have stronger consumer privacy rights, most data removal still depends on voluntary compliance from companies.
Removing your personal information from the internet takes effort, but it’s one of the most effective ways to protect yourself from identity theft and privacy violations. The steps outlined above provide you with a clear roadmap to systematically reduce your online exposure, from opting out of data brokers to tightening your social media privacy settings.
This isn’t a one-time task but an ongoing process that requires regular attention, as new data appears online constantly. Rather than attempting to completely erase your digital presence, focus on reducing your exposure to the most harmful uses of your personal information. Services like McAfee Personal Data Cleanup can help automate the most time-consuming parts of this process, monitoring high-risk data broker sites and managing removal requests for you.
The post How to Remove Your Personal Information From the Internet appeared first on McAfee Blog.
We’re excited to announce the release of McAfee’s Personal Data Cleanup, a new feature that finds and removes your personal info from data brokers and people search sites. Now, you can feel more confident by removing personal info from data broker sites and keeping it from being collected, sold, and used to: advertise products to you, fill your email box with spam, and can even give criminals the info they need to steal your identity. Let’s look at why we’re offering McAfee Personal Data Cleanup, how it protects your privacy, and why it’s a great addition to the online protection we already offer.
There’s so much to enjoy when you live a connected life – free email, online stores that remember what you like, social media that connects you to friends and influencers. It’s a world of convenience, opportunity, and incredible content. It’s also a world where your data is constantly collected.
That’s right, companies are collecting your personal data. They’re called data brokers and they make money by selling information that specifically identifies you, like an email address. They sell this information to marketers looking to target you with ads. Criminals can also use it to build profiles in service of stealing your identity and accessing your accounts. This activity takes place behind the scenes and often without consumers’ knowledge. There are also data brokers known as people search sites that compile and sell info like home addresses, emails, phones, court records, employment info, and more. These websites give identity thieves, hackers, stalkers, and other malicious actors easy access to your info. Regardless of how your data is being used, it’s clear that these days a more connected life often comes at the cost of your privacy.
In a recent survey of McAfee customers, we found that 59% have become more protective of their personal data over the past six months. And it’s no wonder. Over the past two years, trends like telehealth, remote working, and increased usage of online shopping and financial services have meant that more of your time is being spent online. Unsurprisingly, more personal data is being made available in the process. This leads us to the most alarming finding of our survey – 95% of consumers whose personal information ends up on data broker sites had it collected without their consent.
We created Personal Data Cleanup to make it easy for you to take back your privacy online. McAfee’s Personal Data Cleanup regularly scans the riskiest data broker sites for info like your home address, date of birth, and names of relatives. After showing where we found your data, you can either remove it yourself or we will work on your behalf to remove it. Here’s how it works:
Ready to take back your personal info online? Personal Data Cleanup is available immediately with most of our online protection plans. If you have an eligible subscription, you can start using this new feature through McAfee Protection Center, or you can get McAfee online protection here.
The post Introducing Personal Data Cleanup appeared first on McAfee Blog.
Data Privacy Week is here, and there’s no better time to shine a spotlight on one of the biggest players in the personal information economy: data brokers. These entities collect, buy, and sell hundreds—sometimes thousands—of data points on individuals like you. But how do they manage to gather so much information, and for what purpose? From your browsing habits and purchase history to your location data and even more intimate details, these digital middlemen piece together surprisingly comprehensive profiles. The real question is: where are they getting it all, and why is your personal data so valuable to them? Let’s unravel the mystery behind the data broker industry.
Data brokers aggregate user info from various sources on the internet. They collect, collate, package, and sometimes even analyze this data to create a holistic and coherent version of you online. This data then gets put up for sale to nearly anyone who’ll buy it. That can include marketers, private investigators, tech companies, and sometimes law enforcement as well. They’ll also sell to spammers and scammers. (Those bad actors need to get your contact info from somewhere — data brokers are one way to get that and more.)
And that list of potential buyers goes on, which includes but isn’t limited to:
These companies and social media platforms use your data to better understand target demographics and the content with which they interact. While the practice isn’t unethical in and of itself (personalizing user experiences and creating more convenient UIs are usually cited as the primary reasons for it), it does make your data vulnerable to malicious attacks targeted toward big-tech servers.
Most of your online activities are related. Devices like your phone, laptop, tablets, and even fitness watches are linked to each other. Moreover, you might use one email ID for various accounts and subscriptions. This online interconnectedness makes it easier for data brokers to create a cohesive user profile.
Mobile phone apps are the most common way for data brokerage firms to collect your data. You might have countless apps for various purposes, such as financial transactions, health and fitness, or social media.
A number of these apps usually fall under the umbrella of the same or subsidiary family of apps, all of which work toward collecting and supplying data to big tech platforms. Programs like Google’s AdSense make it easier for developers to monetize their apps in exchange for the user information they collect.
Data brokers also collect data points like your home address, full name, phone number, and date of birth. They have automated scraping tools to quickly collect relevant information from public records (think sales of real estate, marriages, divorces, voter registration, and so on).
Lastly, data brokers can gather data from other third parties that track your cookies or even place trackers or cookies on your browsers. Cookies are small data files that track your online activities when visiting different websites. They track your IP address and browsing history, which third parties can exploit. Cookies are also the reason you see personalized ads and products.
Data brokers collate your private information into one package and sell it to “people search” websites. As mentioned above, practically anyone can access these websites and purchase extensive consumer data, for groups of people and individuals alike.
Next, marketing and sales firms are some of data brokers’ biggest clients. These companies purchase massive data sets from data brokers to research your data profile. They have advanced algorithms to segregate users into various consumer groups and target you specifically. Their predictive algorithms can suggest personalized ads and products to generate higher lead generation and conversation percentages for their clients.
We tend to accept the terms and conditions that various apps ask us to accept without thinking twice or reading the fine print. You probably cannot proceed without letting the app track certain data or giving your personal information. To a certain extent, we trade some of our privacy for convenience. This becomes public information, and apps and data brokers collect, track, and use our data however they please while still complying with the law.
There is no comprehensive privacy law in the U.S. on a federal level. This allows data brokers to collect personal information and condense it into marketing insights. While not all methods of gathering private data are legal, it is difficult to track the activities of data brokers online (especially on the dark web). As technology advances, there are also easier ways to harvest and exploit data.
As of March 2024, 15 states in the U.S. have data privacy laws in place. That includes California, Virginia, Connecticut, Colorado, Utah, Iowa, Indiana, Tennessee, Oregon, Montana, Texas, Delaware, Florida, New Jersey, and New Hampshire.[i] The laws vary by state, yet generally, they grant rights to individuals around the collection, use, and disclosure of their personal data by businesses.
However, these laws make exceptions for certain types of data and certain types of collectors. In short, these laws aren’t absolute.
Some data brokers let you remove your information from their websites. There are also extensive guides available online that list the method by which you can opt-out of some of the biggest data brokering firms. For example, a guide by Griffin Boyce, the systems administrator at Harvard University’s Berkman Klein Center for Internet and Society, provides detailed information on how to opt-out of a long list of data broker companies.
Yet the list of data brokers is long. Cleaning up your personal data online can quickly eat up your time, as it requires you to reach out to multiple data brokers and opt-out.
Rather than removing yourself one by one from the host of data broker sites out there, you have a solid option: our Personal Data Cleanup.
Personal Data Cleanup scans data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites. And if you want to save time on manually removing that info, you have options. Our McAfee+ Advanced and Ultimate plans come with full-service Personal Data Cleanup, which sends requests to remove your data automatically.
If the thought of your personal info getting bought and sold in such a public way bothers you, our Personal Data Cleanup can put you back in charge of it.
[i] https://pro.bloomberglaw.com/insights/privacy/state-privacy-legislation-tracker/
The post How Data Brokers Sell Your Identity appeared first on McAfee Blog.
Private tech companies gather tremendous amounts of user data. These companies can afford to let you use social media platforms free of charge because it’s paid for by your data, attention, and time.
Big tech derives most of its profits by selling your attention to advertisers — a well-known business model. Various documentaries (like Netflix’s “The Social Dilemma”) have tried to get to the bottom of the complex algorithms that big tech companies employ to mine and analyze user data for the benefit of third-party advertisers.
Tech companies benefit from personal info by being able to provide personalized ads. When you click “yes” at the end of a terms and conditions agreement found on some web pages, you might be allowing the companies to collect the following data:
For someone unfamiliar with privacy issues, it is important to understand the extent of big tech’s tracking and data collection. After these companies collect data, all this info can be supplied to third-party businesses or used to improve user experience.
The problem with this is that big tech has blurred the line between collecting customer data and violating user privacy in some cases. While tracking what content you interact with can be justified under the garb of personalizing the content you see, big tech platforms have been known to go too far. Prominent social networks like Facebook and LinkedIn have faced legal trouble for accessing personal user data like private messages and saved photos.
The info you provide helps build an accurate character profile and turns it into knowledge that gives actionable insights to businesses. Private data usage can be classified into three cases: selling it to data brokers, using it to improve marketing, or enhancing customer experience.
To sell your info to data brokers
Along with big data, another industry has seen rapid growth: data brokers. Data brokers buy, analyze, and package your data. Companies that collect large amounts of data on their users stand to profit from this service. Selling data to brokers is an important revenue stream for big tech companies.
Advertisers and businesses benefit from increased info on their consumers, creating a high demand for your info. The problem here is that companies like Facebook and Alphabet (Google’s parent company) have been known to mine massive amounts of user data for the sake of their advertisers.
To personalize marketing efforts
Marketing can be highly personalized thanks to the availability of large amounts of consumer data. Tracking your response to marketing campaigns can help businesses alter or improve certain aspects of their campaign to drive better results.
The problem is that most AI-based algorithms are incapable of assessing when they should stop collecting or using your info. After a point, users run the risk of being constantly subjected to intrusive ads and other unconsented marketing campaigns that pop up frequently.
To cater to the customer experience
Analyzing consumer behavior through reviews, feedback, and recommendations can help improve customer experience. Businesses have access to various facets of data that can be analyzed to show them how to meet consumer demands. This might help improve any part of a consumer’s interaction with the company, from designing special offers and discounts to improving customer relationships.
For most social media platforms, the goal is to curate a personalized feed that appeals to users and allows them to spend more time on the app. When left unmonitored, the powerful algorithms behind these social media platforms can repeatedly subject you to the same kind of content from different creators.
Here are the big tech companies that collect and mine the most user data.
Users need a comprehensive data privacy solution to tackle the rampant, large-scale data mining carried out by big tech platforms. While targeted advertisements and easily found items are beneficial, many of these companies collect and mine user data through several channels simultaneously, exploiting them in several ways.
It’s important to ensure your personal info is protected. Protection solutions like McAfee’s Personal Data Cleanup feature can help. It scours the web for traces of your personal info and helps remove it for your online privacy.
McAfee+ provides antivirus software for all your digital devices and a secure VPN connection to avoid exposure to malicious third parties while browsing the internet. Our Identity Monitoring and personal data removal solutions further remove gaps in your devices’ security systems.
With our data protection and custom guidance (complete with a protection score for each platform and tips to keep you safer), you can be sure that your internet identity is protected.
The post What Personal Data Do Companies Track? appeared first on McAfee Blog.
McAfee threat researchers have identified several consumer brands and product categories most frequently used by cybercriminals to trick consumers into clicking on malicious links in the first weeks of this holiday shopping season. As holiday excitement peaks and shoppers hunt for the perfect gifts and amazing deals, scammers are taking advantage of the buzz. The National Retail Federation projects holiday spending will reach between $979.5 and $989 billion this year, and cybercriminals are capitalizing by creating scams that mimic the trusted brands and categories consumers trust. From October 1 to November 12, 2024, McAfee safeguarded its customers from 624,346 malicious or suspicious URLs tied to popular consumer brand names – a clear indication that bad actors are exploiting trusted brand names to deceive holiday shoppers.
McAfee’s threat research also reveals a 33.82% spike in malicious URLs targeting consumers with these brands’ names in the run-up to Black Friday and Cyber Monday. This rise in fraudulent activity aligns with holiday shopping patterns during a time when consumers may be more susceptible to clicking on offers from well-known brands like Apple, Yeezy, and Louis Vuitton, especially when deals seem too good to be true – pointing to the need for consumers to stay vigilant, especially with offers that seem unusually generous or come from unverified sources.
McAfee threat researchers have identified a surge in counterfeit sites and phishing scams that use popular luxury brands and tech products to lure consumers into “deals” on fake e-commerce sites designed to appear as official brand pages. While footwear and handbags were identified as the top two product categories exploited by cybercrooks during this festive time, the list of most exploited brands extends beyond those borders:
By mimicking trusted brands like these, offering unbelievable deals, or posing as legitimate customer service channels, cybercrooks create convincing traps designed to steal personal information or money. Here are some of the most common tactics scammers are using this holiday season:
With holiday shopping in full swing, it’s essential for consumers to stay one step ahead of scammers. By understanding the tactics cybercriminals use and taking a few precautionary measures, shoppers can protect themselves from falling victim to fraud. Here are some practical tips for safe shopping this season:
McAfee’s threat research team analyzed malicious or suspicious URLs that McAfee’s web reputation technology identified as targeting customers, by using a list of key company and product brand names—based on insights from a Potter Clarkson report on frequently faked brands—to query the URLs. This methodology captures instances where users either clicked on or were directed to dangerous sites mimicking trusted brands. Additionally, the team queried anonymized user activity from October 1st through November 12th.
The image below is a screenshot of a fake / malicious / scam site: Yeezy is a popular product brand formerly from Adidas found in multiple Malicious/Suspicious URLs. Often, they present themselves as official Yeezy and/or Adidas shopping sites.
The image below is a screenshot of a fake / malicious / scam site: The Apple brand was a popular target for scammers. Many sites were either knock offs, scams, or in this case, a fake customer service page designed to lure users into a scam.
The image below is a screenshot of a fake / malicious / scam site: This particular (fake) Apple sales site used Apple within its URL and name to appear more official. Oddly, this site also sells Samsung Android phones.
The image below is a screenshot of a fake / malicious / scam site: This site, now taken down, is a scam site purporting to sell Nike shoes.
The image below is a screenshot of a fake / malicious / scam site: Louis Vuitton is a popular brand for counterfeit and scams. Particularly their handbags. Here is one site that was entirely focused on Louis Vuitton Handbags.
The image below is a screenshot of a fake / malicious / scam site: This site presents itself as the official Louis Vuitton site selling handbags and clothes.
The image below is a screenshot of a fake / malicious / scam site: This site uses too-good-to-be-true deals on branded items including this Louis Vuitton Bomber jacket.
The image below is a screenshot of a fake / malicious / scam site: Rolex is a popular watch brand for counterfeits and scams. This site acknowledges it sells counterfeits and makes no effort to indicate this on the product.
The post This Holiday Season, Watch Out for These Cyber-Grinch Tricks Used to Scam Holiday Shoppers appeared first on McAfee Blog.
Two-step verification, two-factor authentication, multi-factor authentication…whatever your social media platform calls it, it’s an excellent way to protect your accounts.
There’s a good chance you’re already using multi-factor verification with your other accounts — for your bank, your finances, your credit card, and any number of things. The way it requires an extra one-time code in addition to your login and password makes life far tougher for hackers.
It’s increasingly common to see nowadays, where all manner of online services only allow access to your accounts after you’ve provided a one-time passcode sent to your email or smartphone. That’s where two-step verification comes in. You get sent a code as part of your usual login process (usually a six-digit number), and then you enter that along with your username and password.
Some online services also offer the option to use an authenticator app, which sends the code to a secure app rather than via email or your smartphone. Authenticator apps work much in the same way, yet they offer three unique features:
Google, Microsoft, and others offer authenticator apps if you want to go that route. You can get a good list of options by checking out the “editor’s picks” at your app store or in trusted tech publications.
Whichever form of authentication you use, always keep that secure code to yourself. It’s yours and yours alone. Anyone who asks for that code, say someone masquerading as a customer service rep, is trying to scam you. With that code, and your username/password combo, they can get into your account.
Passwords and two-step verification work hand-in-hand to keep you safer. Yet not any old password will do. You’ll want a strong, unique password. Here’s how that breaks down:
Now, with strong passwords in place, you can get to setting up multi-factor verification on your social media accounts.
When you set up two-factor authentication on Facebook, you’ll be asked to choose one of three security methods:
And here’s a link to the company’s full walkthrough: https://www.facebook.com/help/148233965247823
When you set up two-factor authentication on Instagram, you’ll be asked to choose one of three security methods: an authentication app, text message, or WhatsApp.
And here’s a link to the company’s full walkthrough: https://help.instagram.com/566810106808145
And here’s a link to the company’s full walkthrough: https://faq.whatsapp.com/1920866721452534
And here’s a link to the company’s full walkthrough: https://support.google.com/accounts/answer/185839?hl=en&co=GENIE.Platform%3DDesktop
1. TapProfileat the bottom of the screen.
2. Tap the Menu button at the top.
3. Tap Settings and Privacy, then Security.
4. Tap 2-step verification and choose at least two verification methods: SMS (text), email, and authenticator app.
5. Tap Turn on to confirm.
And here’s a link to the company’s full walkthrough: https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data/how-your-phone-number-is-used-on-tiktok
The post How to Protect Your Social Media Passwords with Multi-factor Verification appeared first on McAfee Blog.
For millions of people, it’s not a workday without it — video conferencing. And plenty of business gets done that way, which has made conferencing a target for hackers. That then begs the important question, how secure is video conferencing?
The answer is pretty secure if you’re using a reputable service. Yet you can take further steps to keep hackers and party crashers out of your meetings.
Hackers and party crashers are likely motivated by one of two things: financial gain or mischief.
Given that some meetings involve confidential or sensitive info, someone might have financial motivation to join in, spy on, or record the meeting. Recently, we saw the lengths at least one AI company went to when it spied on a competitor’s video conference call.[i]
And of course, some bad actors want to cause a disruption. As we saw in recent years, they’ll barge right into a meeting and create a ruckus with rude speech and other antics.
Falling somewhere in between, some hackers might try to intrude on a meeting and slip a malware-laden attachment into chat.[ii] For one, that can lead to a major disruption. And in a business context, financial disruption as well.
How do they pull it off? The typical avenues of attack apply. They might use stolen or hijacked accounts. The meeting was inadvertently set to “public,” allowing anyone with a link to join. Otherwise, they might compromise a victim’s device to piggyback their way in.
Use a service with end-to-end encryption.
Put simply, end-to-end encryption provides a solid defense against prying eyes. With it in place, this form of encryption makes it particularly difficult for hackers to tap into the call and the data shared within it. Secure video conferencing should use 256-bit AES GCM encryption for audio and video, and for sharing of screens, whiteboard apps, and the like. On a related note, read the service’s privacy policy and ensure that its privacy, security, and data measures fit your needs.
Make your meetings private and protect them with a password.
Keep the uninvited out. First, setting your meeting to private (invitees only) will help keep things secure. Some apps also provide a notification to the meeting organizer when an invite gets forwarded. Use that feature if it’s available. Also, a password provides another hurdle for a hacker or bad actor to clear. Use a fresh one for each meeting.
Use the waiting room.
Many services put attendees into a waiting room before they enter the meeting proper. Use this feature to control who comes in and out.
Block users from taking control of the screen.
Welcome or unwelcome, you can keep guests from taking over the screen. Select the option to block everyone except the host (you) from screen sharing.
Turn on automatic updates on your conferencing app.
By turning on automatic updates, you’ll get the latest security patches and enhancements for your video conferencing tool as soon as they become available.
Get wise to phishing scams.
Some interlopers make it into meetings by impersonating others. Just as bad actors use phishing emails and texts to steal personal financial info, they’ll use them to steal company credentials as well. Our Phishing Scam Protection Guide can show you how to steer clear of these attacks.
Use online protection software.
Comprehensive online protection software like ours can make for safer calls in several ways. For one, it protects you against malware attacks, such as if a bad actor tries to slip a sketchy download into your meeting. Further, it includes a password manager that creates and stores strong, unique passwords securely. This can help increase the security of your video conferencing account.
This is a new one. AI deepfake technology continues to evolve, we find ourselves at the point where scammers can create AI imposters in real time.
We’ve seen them use this technology in romance scams, where scammers take on entirely new looks and voices on video calls. And we’ve seen at least one group of scammers bilk a company out of $25 million with deepfaked executives on a call.[iii]
Strange as it might sound, this kind of deepfake technology is possible today. And realizing that fact is the first step toward prevention. Next, that calls for extra scrutiny.
Any time-sensitive info or sums of money are involved, get confirmation of the request. Place a phone call to the person after receiving the request to ensure it’s indeed legitimate. Better yet, meet the individual in person if possible. In all, contact them outside the email, message, or call that initially made the request to ensure you’re not dealing with an imposter.
With the right provider and right steps in place, video calls can be quite secure. Use a solution that offers end-to-end encryption, keep your app updated for the latest security measures, and lock down the app’s security settings. Also, recognize that AI has changed the way we look at just about everything online — including people on the other side of the screen. As we’ve seen, AI imposters on calls now fall into the realm of possibility. A costly one at that.
[i] https://www.nytimes.com/2023/08/07/technology/ai-start-ups-competition.html
[ii] https://www.pcmag.com/news/hackers-circulate-malware-by-breaking-into-microsoft-teams-meetings
[iii] https://www.cnn.com/2024/02/04/asia/deepfake-cfo-scam-hong-kong-intl-hnk/index.html
The post How Secure is Video Conferencing? appeared first on McAfee Blog.
We all love free stuff. (Costco samples, anyone?) However, when it comes to your family’s security, do free online protection tools offer the coverage you truly need?
Not always. In fact, they might invade the privacy you’re trying to protect.
Here’s why.
Free tools don’t offer the level of advanced protection that life on today’s internet needs. For starters, you’ll want malware and antivirus protection that’s as sophisticated as the threats they shut down. Ours includes AI technology and has for years now, which helps it shut down even the latest strains of malware as they hit the internet for the first time. We’re seeing plenty of that, as hackers have also turned to AI tools to code their malicious software.
Malware and antivirus protection protects your devices. Yet a comprehensive approach protects something else. You and your family.
Comprehensive online protection looks after your family’s privacy and identity. That keeps you safe from prying eyes and things like fraud and identity theft. Today’s comprehensive protection offers more features than ever, and far more than you’ll find in a free, and so incomplete, offering.
Consider this short list of what comprehensive online protection like ours offers you and your family:
Scam Protection
Is that email, text, or message packing a scam link? Our scam protection lets you know before you click that link. It uses AI to sniff out bad links. And if you click or tap on one, no worries. It blocks links to malicious sites.
Web Protection
Like scam protection, our web protection sniffs out sketchy links while you browse. So say you stumble across a great-looking offer in a bed of search results. If it’s a link to a scam site, you’ll spot it. Also like scam protection, it blocks the site if you accidentally hit the link.
Transaction Monitoring
This helps you nip fraud in the bud. Based on the settings you provide, transaction monitoring keeps an eye out for unusual activity on your credit and debit cards. That same monitoring can extend to retirement, investment, and loan accounts as well. It can further notify you if someone tries to change the contact info on your bank accounts or take out a short-term loan in your name.
Credit Monitoring
This is an important thing to do in today’s password- and digital-driven world. Credit monitoring uncovers any inconsistencies or outright instances of fraud in your credit reports. Then it helps put you on the path to setting them straight. It further keeps an eye on your reports overall by providing you with notifications if anything changes in your history or score.
Social Privacy Manager
Our social privacy manager puts you in control of who sees what on social media. With it, you can secure your profiles the way you want. It helps you adjust more than 100 privacy settings across your social media accounts in just a few clicks. It offers recommendations as you go and makes sure your personal info is only visible to the people you want. You can even limit some of the ways that social media sites are allowed to use your data for greater peace of mind.
Personal Data Cleanup
This provides you with another powerful tool for protecting your privacy. Personal Data Cleanup removes your personal info from some of the sketchiest data broker sites out there. And they’ll sell those lines and lines of info about you to anyone. Hackers and spammers included. Personal Data Cleanup scans data broker sites and shows you which ones are selling your personal info. From there, it provides guidance for removing your data from those sites. Further, when part of our McAfee+ Advanced and Ultimate, it sends requests to remove your data automatically.
Password Manager
Scammers love weak or reused passwords. Even more so when they’re weak and reused. It offers them an easy avenue to force their way into people’s accounts. Our password manager creates and securely stores strong, unique passwords for you. That saves you the hassle of creating strong, unique passwords for your dozens and dozens of accounts. And helps protect you from fraud.
Identity Theft Coverage & Restoration
This provides you with extra assurance while you shop. Say the unfortunate happens to you and find yourself a victim of identity theft. Our coverage and restoration plan provides up to $2 million in lawyer fees and reimbursement for lawyer fees and stolen funds. Further, a licensed expert can help you repair your identity and credit. In all, this saves you money and your time if theft happens to you.
Say your online protection leaves gaps in your family’s safety, or that it uses less-effective methods and technologies. That exposes you to threats — threats can cost you time and money alike if one of those threats gets through.
One example, consider the online crimes reported to the U.S. Federal Trade Commission. In 2023, they fielded 5.4 million fraud reports. Of them, 2.6 million reported a loss for a total of $10 billion. The median loss was $500 across all reports. Of course, that’s only the median dollar amount. That number can climb much higher in individual cases.
Source: U.S. Federal Trade Commission
Without question, protection is prevention, which can spare you some significant financial losses. Not to mention the time and stress of restoring your credit and identity — and getting your money back.
A “free” solution has to make its money somehow.
Free security solutions sometimes carry in-app advertising. More importantly, they might try to gather your user data to target ads or share it with others to make a profit. Also by advertising for premium products, the vendor indirectly admits that a free solution doesn’t provide enough security.
Further, these tools also offer little to no customer support, leaving users to handle any technical difficulties on their own. What’s more, most free security solutions are meant for use on only one device, whereas the average person owns several connected devices. And that’s certainly the case for many families.
Lastly, free solutions often limit a person’s online activity too. Many impose limits on which browser or email program the user can leverage, which can be inconvenient as many already have a preferred browser or email platform.
Free security products might provide the basics, but a comprehensive solution can protect you from a host of other risks — ones that could get in the way of enjoying your time online.
With comprehensive online protection in place, your family’s devices get protection from the latest threats in the ever-evolving security landscape. It keeps your devices safe. And it keeps you safe. With that, we hope you’ll give us a close look when you decide to upgrade to comprehensive protection.
The post Why Should I Pay for Online Protection? appeared first on McAfee Blog.
When it comes to protecting your privacy, take a close look at your social media use—because sharing can quickly turn into oversharing.
The term “oversharing” carries several different definitions. Yet in our case here, oversharing means saying more than one should to more people than they should. Consider the audience you have across your social media profiles. Perhaps you have dozens, if not hundreds of friends and followers. All with various degrees of closeness and familiarity. Who among them can you absolutely trust with the information you share?
And you might be sharing more than you think. Posts have a way of saying more than one thing, like:
“This is the pool at the rental home I’m staying at this week. Amazing!” Which also tells everyone, “My home is empty for the next few days.”
“I can’t start my workday without a visit to my favorite coffee shop.” Which also says, “If you ever want to track me down in person, you can find me at this location practically any weekday morning.”
One can quickly point to other examples of oversharing. Unintentional oversharing at that.
A first-day-of-school picture can tell practical strangers which elementary school your children attend, say if the picture includes the school’s reader board in it. A snapshot of you joking around with a co-worker might reveal a glimpse of company information. Maybe because of what’s written on the whiteboard behind the two of you. And in one extreme example, there’s the case of an assault on a pop star. Her attacker tracked her down through her selfie, determining her location through the reflection in her eyes.
The list goes on.
That’s not to say “don’t post.” More accurately, it’s “consider what you’re posting and who gets to see it.” You have control over what you post, and to some degree, who gets to see those posts. That combination is key to your privacy—and the privacy of others too.
1) Be more selective with your settings: Social media platforms like Facebook, Instagram, and others give you the option of making your profile and posts visible to friends only. Choosing this setting keeps the broader internet from seeing what you’re doing, saying, and posting—not to mention your relationships and likes. Taking a “friends only” approach to your social media profiles can help protect your privacy because that gives a possible scammer or stalker much less material to work with. Yet further, some platforms allow you to create sub-groups of friends and followers. With a quick review of your network, you can create a sub-group of your most trusted friends and restrict your posts to them as needed.
2) Say “no” to strangers bearing friend requests: Be critical of the invitations you receive. Out-and-out strangers might be more than just a stranger. They might be a fake account designed to gather information on users for purposes of fraud. There are plenty of fake accounts too. In fact, in Q1 of 2023 alone, Facebook took action on 426 million fake accounts. Reject such requests.
3) Consider what you post: Think about posting those vacation pictures after you get back so people don’t know you’re away when you’re away. Also, consider if your post pinpoints where you are or where you go regularly. Do you want people in your broader network to know that? Closely review the pics you take and see if there’s any revealing information in the background. If so, you can crop it out (think notes on a whiteboard, reflections in a window, or revealing location info). Further, ask anyone you want to include in their post for their permission. In all, consider their privacy too.
While we’re on the topic, you can take a few other steps that can make you more private online. In addition to your social media usage, other steps can help keep more of your private and personal information with you—where it belongs:
Granted, “social” is arguably the opposite of “private.” Using social media involves sharing, by its very definition. Yet any oversharing can lead to privacy issues.
Maybe you want close friends to know what’s going on, but what about that so-so acquaintance deep in your friends list? How well do you really know them? And to what extent do you want them to know exacting details about where you are, where your kids go to school, and so on? Those are questions you ultimately must answer, and ultimately have some control over depending on what you share on social media.
Also important to consider is this: if you post anything on the internet, consider it front-page news. Even with social media privacy settings in place, there’s no guarantee that someone won’t copy your posts or pics and pass them along to others.
The flipside to the topic of social media and privacy is the platform you’re using. It’s no secret that social media companies gather hosts of personal information about their users in exchange for free use of their platforms. Certainly, that’s a topic unto itself. We cover what social media companies know about you in this article here—along with a few steps that can help you limit what they know as well.
When it comes to your privacy and social media, it depends largely on how you use it. How you use various privacy and audience settings offers one way to manage it. The other is you and the information you put out there for others to see.
The post Sharing Isn’t Always Caring: Tips to Help Protect Your Online Privacy appeared first on McAfee Blog.
This Fourth of July brought fireworks in the form of a digital security breach, one that has been recorded as the most significant password leak in history. Dubbed RockYou2024, this colossal data dump was unveiled by a user named “ObamaCare” on a prominent hacking forum, revealing a staggering 9.9 billion unique passwords in plain text.
The sheer volume of compromised passwords is enough to make any security enthusiast’s head spin. RockYou2024 isn’t just a leak; it’s a behemoth collection of 9,948,575,739 passwords that could potentially affect millions of users worldwide. This event marks a critical point in cybersecurity, underscoring the relentless pace at which digital threats are evolving.
However, it’s crucial to note that RockYou2024, despite its unprecedented scale, is primarily a compilation of previously leaked passwords, building upon its predecessor, RockYou2021, which contained 8.4 billion passwords. This revelation might diminish the shock value for some, but it doesn’t reduce the threat level.
According to Cybernews, which first reported on this massive compilation, RockYou2024 poses a significant threat to any system vulnerable to brute-force attacks. This includes not just online platforms but also offline services, internet-facing cameras, and even industrial hardware. When paired with other leaked databases that might include email addresses and other personal information, the potential for widespread data breaches, financial fraud, and identity theft escalates dramatically.
Despite RockYou2024 being a collection of older breaches, the updated and maintained list means everyone should remain vigilant. It is crucial to take steps to protect yourself from potential fraud or identity theft. While RockYou2024 might predominantly consist of recycled material from past leaks, it serves as a potent reminder of the ongoing cybersecurity battles. Proper password management and security measures are more crucial than ever. In today’s digital age, staying ahead means staying aware and taking proactive steps to protect your digital identity. Consider implementing the following measures:
McAfee+ provides AI-Powered technology for real-time protection against new and evolving threats. With our data protection and custom guidance (complete with a protection score for each platform and tips to keep you safer), you can be sure that your internet identity is protected.
The post RockYou2024: Unpacking the Largest Password Leak in History appeared first on McAfee Blog.
As election season approaches, the importance of safeguarding our democratic processes has never been more critical. Ensuring election security is not just the responsibility of government bodies but also of every individual voter. This blog post aims to provide valuable insights and practical tips for consumers to protect their votes and understand the mechanisms in place to secure elections.
Election security encompasses a broad range of practices designed to ensure the integrity, confidentiality, and accessibility of the voting process. This includes safeguarding against cyber threats, ensuring the accuracy of voter registration databases, protecting the physical security of voting equipment, and maintaining transparency in the vote counting process. As voters, being aware of these elements helps us appreciate the complexity and importance of secure elections.
One of the first steps to secure your vote is to ensure that you are registered correctly. Check your voter registration status well in advance of the election day through your local election office or official state website. This helps to avoid any last-minute issues and ensures your eligibility to vote.
Misinformation can spread rapidly, especially during election periods. Rely on official sources for information about polling locations, voting procedures, and deadlines. Avoid sharing unverified information on social media and report any suspicious content to the relevant authorities.
Whether you are voting in person or by mail, make sure to follow the recommended procedures. If voting by mail, request your ballot from a verified source and return it through secure methods such as official drop boxes or by mail with sufficient time to ensure it is received before the deadline.
Scammers often target voters to steal personal information. Be cautious of unsolicited phone calls, emails, or texts asking for your personal details. Official election offices will not request sensitive information such as your Social Security number via these methods.
If you notice anything unusual at your polling place or have concerns about the voting process, report it immediately to election officials. This includes any signs of tampering with voting machines, suspicious behavior, or attempts to intimidate voters.
Familiarize yourself with the voting process in your area. This includes knowing your polling location, understanding what identification is required, and learning about the different ways you can cast your vote. Many states provide detailed guides and resources for first-time voters.
Plan your voting day in advance. Decide whether you will vote in person or by mail, and make sure you have all necessary documentation ready. If you are voting in person, consider going during off-peak hours to avoid long lines.
Before you head to the polls, research the candidates and issues on the ballot. This will help you make informed decisions and feel more confident in your choices.
Don’t hesitate to ask for help if you need it. Election officials and poll workers are there to assist you. Additionally, many organizations offer support for first-time voters, including transportation to polling places and information hotlines.
Understand the security measures your state has implemented to protect the election process. This might include the use of paper ballots, post-election audits, and cybersecurity protocols. Being aware of these measures can increase your confidence in the election’s integrity.
If your state offers early voting, take advantage of it. Early voting can reduce the stress of long lines and crowded polling places on election day, making the process smoother and more secure.
Encourage friends and family to vote and educate them about election security. A well-informed electorate is a key component of a secure and fair election.
Keep up with reputable news sources to stay informed about any potential security threats or changes in the voting process. This will help you stay prepared and responsive to any issues that might arise.
By following these tips and staying vigilant, every voter can contribute to a secure and fair election process. Remember, your vote is your voice, and protecting it is essential for the health of our democracy. Happy voting!
The post What You Need to Know About Election Security appeared first on McAfee Blog.
I think I could count on one hand the people I know who have NOT had their email hacked. Maybe they found a four-leaf clover when they were kids! Email hacking is one of the very unfortunate downsides of living in our connected, digital world. And it usually occurs as a result of a data breach – a situation that even the savviest tech experts find themselves in.
In simple terms, a data breach happens when personal information is accessed, disclosed without permission, or lost. Companies, organisations, and government departments of any size can be affected. Data stolen can include customer login details (email addresses and passwords), credit card numbers, identifying IDs of customers e.g. driver’s license numbers and/or passport numbers, confidential customer information, company strategy, or even matters of national security.
Data breaches have made headlines, particularly over the last few years. When the Optus and Medibank data breaches hit the news in 2022 affecting almost 10 million Aussies apiece, we were all shaken. But then when Aussie finance company Latitude was affected in 2023 with a whopping 14 million people from both Australia and New Zealand, it almost felt inevitable that by now, most of us would have been impacted.
The reality is that data breaches have been happening for years. In fact, the largest data breach in Australian history happened in 2019 to the online design site Canva which affected 139 million users globally. In short, it can happen to anyone, and the chances are you may have already been affected.
The sole objective of a hacker is to get their hands on your data. Any information that you share in your email account can be very valuable to them. Why do they want your data, you ask? It’s simple really – so they can cash in!
Some will keep the juicy stuff for themselves – passwords or logins to government departments or large companies they may want to ’target’ with the aim of extracting valuable data and/or funds. The more sophisticated ones will sell your details including name, telephone, email address, and credit card details to cash in on the dark web. They often do this in batches. Some experts believe they can get as much as AU$250 for a full set of details including credit cards. So, you can see why they’d be interested in you.
The other reason why hackers will be interested in your email address and password is that many of us re-use our login details across our other online accounts. Once they’ve got their hands on your email credentials, they may be able to access your online banking and investment accounts, if you use the same credentials everywhere. So, you can see why I harp on about using a unique password for every online account!
There is a plethora of statistics on just how big this issue is – all of them concerning. According to the Australian Institute of Criminology, of all the country’s cybercrime reports in 2024, about 21.9% involved identity theft and misuse. The Australian Bureau of Statistics adds that the identity theft victimisation rate has steadily increased from 0.8% to 1.2% from 2021 to 2024, respectively.
Meanwhile, The Australian Government revealed that at least one cybercrime is reported every 6 minutes, with business email compromise alone costing the national economy up to $84 million in losses. Regardless of which statistic you choose to focus on, we have a big issue on our hands.
Hackers use a range of techniques—some highly sophisticated, others deceptively simple—to gain access. It is important to know how these attacks happen so you can stay ahead and prevent them.
Yes, absolutely. An email account is often the central hub of your digital life. Once a cybercriminal controls it, they can initiate password resets for your other online accounts, including banking, shopping, and social media. They can intercept sensitive information sent to you, such as financial statements or medical records.
With enough information gathered from your emails, they can commit identity theft, apply for credit in your name, or access other sensitive services. If you suspect your email was hacked, it’s crucial to monitor your financial statements and consider placing a fraud alert with credit bureaus.
If you find yourself a victim of email hacking, these are a few very important steps you need to take. Fast.
Using a separate, clean device, this is the very first thing you must do to ensure the hacker can’t get back into your account. It is essential that your new password is complex and totally unrelated to previous passwords. Always use random words and characters, a passphrase with a variety of upper and lower cases, and throw in some symbols and numbers.
I really like the idea of a crazy, nonsensical sentence – easier to remember and harder to crack! But, better still, get yourself a password manager that will create a password that no human would be capable of creating. If you find the hacker has locked you out of your account by changing your password, you will need to reset the password by clicking on the ‘Forgot My Password’ link.
This is time-consuming, but essential. Ensure you change any other accounts that use the same username and password as your compromised email. Hackers love the fact that many people use the same logins for multiple accounts, so it is guaranteed they will try your info in other email applications and sites such as PayPal, Amazon, Netflix – you name it!
Once the dust has settled, review your password strategy for all your online accounts. A best practice is to ensure every online account has its own unique and complex password.
Most email services have a security feature that lets you remotely log out of all active sessions. Once you’ve changed your password, signing out from your email account also signs out the hacker and forces them to log-in with the new password, which fortunately they do not know. These, combined with two- or multi-factor authentication, will help you to regain control of your account and prevent further compromise.
A big part of the hacker’s strategy is to get their claws into your address book to hook others as well. Send a message to all your email contacts as soon as possible so they know to avoid opening any emails—most likely loaded with malware—that have come from you.
Two-factor or multi-factor authentication may seem like an additional, inconvenient step to your login, but it also adds another layer of protection. Enabling this means you will need a special one-time-use code to log in, aside from your password. This is sent to your mobile phone or generated via an authenticator app. So worthwhile!
It is common for hackers to modify your email settings so that a copy of every email you receive is automatically forwarded to them. Not only can they monitor your logins to other sites; they can also keep a watchful eye on any particularly juicy personal information. So, check your mail forwarding settings to ensure no unexpected email addresses have been added.
Also, ensure your ‘reply to’ email address is actually yours. Hackers have been known to create an email address that looks similar to yours, so that when someone replies, it will go straight to their account, not yours.
Don’t forget to check your email signature to ensure nothing spammy has been added, as well as your recovery phone number and alternate email address. Hackers also change these to maintain control. Update them to your own secure details.
Regularly scanning your devices for unwanted invaders is essential. If you find anything, please ensure it is addressed, and then change your email password again. If you don’t have antivirus software, please invest in it.
Comprehensive security software will provide you with a digital shield for your online life, protecting all your devices – including your smartphone – from viruses and malware. Some services also include a password manager to help you generate and store unique passwords for all your accounts.
If you have been hacked several times and your email provider isn’t mitigating the amount of spam you are receiving, consider starting afresh. Do not, however, delete your old email address because email providers are known to recycle old email addresses. This means a hacker could spam every site they can find with a ‘forgot my password’ request and try to impersonate you and steal your identity.
Your email is an important part of your online identity so being vigilant and addressing any fallout from hacking is essential for your digital reputation. Even though it may feel that getting hacked is inevitable, you can definitely reduce your risk by installing some good-quality security software on all your devices.
Trusted and reliable comprehensive security software will alert you when visiting risky websites, warn you when a download looks dodgy, and block annoying and dangerous emails with anti-spam technology. It makes sense really – if you don’t receive the dodgy phishing email – you can’t click on it. Smart!
Finally, don’t forget that hackers love social media – particularly those of us who overshare on it. So, before you post details of your adorable new kitten, remember it may just provide the perfect clue for a hacker trying to guess your email password!
Reporting an email hack is a crucial step to create a necessary paper trail for disputes with banks or credit agencies. When reporting, gather evidence such as screenshots of suspicious activity, unrecognized login locations and times, and any phishing emails you received. This information can be vital for the investigation.
Generally, no. Deleting the account can cause more problems than it solves. Many online services are linked to that email, and deleting it means you lose the ability to receive password reset links and security notifications for those accounts.
More importantly, some email providers recycle deleted addresses, meaning a hacker could potentially re-register your old email address and use it to impersonate you and take over your linked accounts.
The better course of action is to regain control, thoroughly secure the account with a new password and multi-factor authentication, and clean up any damage. Only consider migrating to a new email address after you have fully secured the old one.
Each email provider has a specific, structured process for account recovery. It is vital to only use the official recovery pages provided by the service and be wary of scam websites or third-party services that claim they can recover your account for a fee. Below are the official steps of the major providers that you can follow.
Your email account is the master key to your digital kingdom, and protecting it is more critical than ever since many of your other accounts are connected with your email. Realizing “my email has been hacked” is a stressful experience, but taking swift and correct action can significantly limit the damage.
By following the recovery steps and adopting strong, ongoing security habits like using a password manager and enabling multi-factor authentication, you can turn a potential crisis into a lesson in digital resilience. Stay vigilant, stay proactive, and keep your digital front door securely locked.
To add another wall of defense, consider investing in a trusted and reliable comprehensive security software like McAfee+. Our solution will help you dodge hacking attempts by alerting you when visiting risky websites, or downloading questionable apps, and blocking malicious emails with anti-spam technology.
The post What to Do If Your Email Is Hacked appeared first on McAfee Blog.
It happens with more regularity than any of us like to see. There’s either a headline in your news feed or an email from a website or service you have an account with—there’s been a data breach. So what do you do when you find out that you and your information may have been caught up in a data breach? While it can feel like things are out of your hands, there are actually several things you can do to protect yourself.
Let’s start with a look at what kind of information may be at stake and why crooks value that information so much (it’s more reasons than you may think).
The fact is that plenty of our information is out there on the internet, simply because we go about so much of our day online, whether that involves shopping, banking, getting results from our doctors, or simply hopping online to play a game once in a while.
Naturally, that means the data in any given breach will vary from service to service and platform to platform involved. Certainly, a gaming service will certainly have different information about you than your insurance company. Yet broadly speaking, there’s a broad range of information about you stored in various places, which could include:
As to what gets exposed and when you might find out about it, that can vary greatly as well. One industry research report found that the median time to detect breaches is 5 days. Needless to say, the timeline can get rather stretched before word reaches you, which is a good reason to change your passwords regularly should any of them get swept up in a breach. (An outdated password does a hacker no good—more on that in a bit.)
The answer is plenty. In all, personal information like that listed above has a dollar value to it. In a way, your data and information are a kind of currency because they’re tied to everything from your bank accounts, investments, insurance payments—even tax returns and personal identification like driver’s licenses.
With this information in hand, a crook can commit several types of identity crime—ranging from fraud to theft. In the case of fraud, that could include running up a bill on one of your credit cards or draining one of your bank accounts. In the case of theft, that could see crooks impersonate you so they can open new accounts or services in your name. Beyond that, they may attempt to claim your tax refund or potentially get an ID issued in your name as well.
Another possibility is that a hacker will simply sell that information on the dark marketplace, perhaps in large clumps or as individual pieces of information that go for a few dollars each. However it gets sold, these dark-market practices allow other fraudsters and thieves to take advantage of your identity for financial or other gains.
Most breaches are financially motivated, with some researchers saying that 97% of breaches are about the money. However, we’ve also seen hackers simply dump stolen information out there for practically anyone to see. The motivations behind them vary, yet they could involve anything from damaging the reputation of an organization to cases of revenge.
A list of big data breaches is a blog article of its own, yet here’s a quick list of some of the largest and most impactful breaches we’ve seen in recent years:
Needless to say, it’s not just the big companies that get hit. Healthcare facilities have seen their data breached, along with the operations of popular restaurants. Small businesses find themselves in the crosshairs as well, with one report stating that 43% of data leaks target small businesses. Those may come by way of an attack on where those businesses store their records, a disgruntled employee, or by way of a compromised point-of-sale terminal in their store, office, or location.
In short, when it comes to data breaches, practically any business is a potential target because practically every business is online in some form or fashion. Even if it’s by way of a simple point-of-sale machine.
When a business, service, or organization falls victim to a breach, it doesn’t always mean that you’re automatically a victim too. Your information may not have been caught up in it. However, it’s best to act as if it was. With that, we strongly suggest you take these immediate steps.
1. Change your passwords and use two-factor authentication
Given the possibility that your password may be in the hands of a hacker, change it right away. Strong, unique passwords offer one of your best defenses against hackers. Update them regularly as well. As mentioned above, this can protect you in the event a breach occurs and you don’t find out about it until well after it’s happened. You can spare yourself the upkeep that involves a password manager that can keep on top of it all for you. If your account offers two-factor authentication as part of the login process, make use of it as it adds another layer of security that makes hacking tougher.
2. Keep an eye on your accounts
If you spot unusual or unfamiliar charges or transactions in your account, bank, or debit card statements, follow up immediately. That could indicate improper use. In general, banks, credit card companies, and many businesses have countermeasures to deal with fraud, along with customer support teams that can help you file a claim if needed.
3. Sign up for an identity protection service
If you haven’t done so already, consider signing up for a service that can monitor dozens of types of personal information and then alert you if any of them are possibly being misused. Identity protection such as ours gives you the added benefit of a professional recovery specialist who can assist with restoring your affairs in the wake of fraud or theft, plus up to $1 million in insurance coverage.
Our advice is to take a deep breath and get to work. By acting quickly, you can potentially minimize and even prevent any damage that’s done. With that, we have two articles that can help guide the way if you think you’re the victim of identity theft, each featuring a series of straightforward steps you can take to set matters right:
Again, if you have any concerns. Take action. The first steps take only minutes. Even if the result is that you find out all’s well, you’ll have that assurance and you’ll have it rather quickly.
The post What to Do If You’re Caught Up in a Data Breach appeared first on McAfee Blog.
It’s that time of year again – tax season! Whether you’ve already filed in the hopes of an early refund or have yet to start the process, one thing is for sure: cybercriminals will certainly use tax season as a means to get victims to give up their personal and financial information. This time of year is advantageous for malicious actors since the IRS and tax preparers are some of the few people who actually need your personal data. As a result, consumers are targeted with various scams impersonating trusted sources like the IRS or DIY tax software companies. Fortunately, every year the IRS outlines the most prevalent tax scams, such as voice phishing, email phishing, and fake tax software scams. Let’s explore the details of these threats.
So, how do cybercriminals use voice phishing to impersonate the IRS? Voice phishing, a form of criminal phone fraud, uses social engineering tactics to gain access to victims’ personal and financial information. For tax scams, criminals will make unsolicited calls posing as the IRS and leave voicemails requesting an immediate callback. The crooks will then demand that the victim pay a phony tax bill in the form of a wire transfer, prepaid debit card or gift card. In one case outlined by Forbes, victims received emails in their inbox that allegedly contained voicemails from the IRS. The emails didn’t actually contain any voicemails but instead directed victims to a suspicious SharePoint URL. Last year, a number of SharePoint phishing scams occurred as an attempt to steal Office 365 credentials, so it’s not surprising that cybercriminals are using this technique to access taxpayers’ personal data now as well.
In addition to voice phishing schemes, malicious actors are also using email to try and get consumers to give up their personal and financial information. This year alone, almost 400 IRS phishing URLs have been reported. In a typical email phishing scheme, scammers try to obtain personal tax information like usernames and passwords by using spoofed email addresses and stolen logos. In many cases, the emails contain suspicious hyperlinks that redirect users to a fake site or PDF attachments that may download malware or viruses. If a victim clicks on these malicious links or attachments, they can seriously endanger their tax data by giving identity thieves the opportunity to steal their refund. What’s more, cybercriminals are also using subject lines like “IRS Important Notice” and “IRS Taxpayer Notice” and demanding payment or threatening to seize the victim’s tax refund.
Cybercriminals are even going so far as to impersonate trusted brands like TurboTax for their scams. In this case, DIY tax preparers who search for TurboTax software on Google are shown ads for pirated versions of TurboTax. The victims will pay a fee for the software via PayPal, only to have their computer infected with malware after downloading the software. You may be wondering, how do victims happen upon this malicious software through a simple Google search? Unfortunately, scammers have been paying to have their spoofed sites show up in search results, increasing the chances that an innocent taxpayer will fall victim to their scheme.
Money is a prime motivator for many consumers, and malicious actors are fully prepared to exploit this. Many people are concerned about how much they might owe or are predicting how much they’ll get back on their tax refund, and scammers play to both of these emotions. So, as hundreds of taxpayers are waiting for a potential tax return, it’s important that they navigate tax season wisely. Check out the following tips to avoid being spoofed by cybercriminals and identity thieves:
File before cybercriminals do it for you. The easiest defense you can take against tax season schemes is to get your hands on your W-2 and file as soon as possible. The more prompt you are to file, the less likely your data will be raked in by a cybercriminal.
Keep an eye on your credit and your identity. Keeping tabs on your credit report and knowing if your personal information has been compromised in some way can help prevent tax fraud. Together, they can let you know if someone has stolen your identity or if you have personal info on the dark web that could lead to identity theft.
Watch out for spoofed websites. Scammers have extremely sophisticated tools that help disguise phony web addresses for DIY tax software, such as stolen company logos and site designs. To avoid falling for this, go directly to the source. Type the address of a website directly into the address bar of your browser instead of following a link from an email or internet search. If you receive any suspicious links in your email, investigating the domain is usually a good way to tell if the source is legitimate or not.
Protect yourself from scam messages. Scammers also send links to scam sites via texts, social media messages, and email. Text Scam Detector can help you spot if the message you got is a fake. It uses AI technology that automatically detects links to scam URLs. If you accidentally click, don’t worry, it can block risky sites if you do.
Clean up your personal info online. Crooks and scammers have to find you before they can contact you. After all, they need to get your phone number or email from somewhere. Sometimes, that’s from “people finder” and online data brokers that gather and sell personal info to any buyer. Including crooks. McAfee Personal Data Cleanup can remove your personal info from the data broker sites scammers use to contact their victims.
Consider an identity theft protection solution. If for some reason your personal data does become compromised, be sure to use an identity theft solution such as McAfee Identity Theft Protection, which allows users to take a proactive approach to protect their identities with personal and financial monitoring and recovery tools to help keep their identities personal and secured.
The post How to Steer Clear of Tax Season Scams appeared first on McAfee Blog.
Tax season isn’t just busy for taxpayers—it’s prime time for scammers, too. As you gather your W-2s, 1099s, and other tax documents, cybercriminals are gearing up to exploit the flood of personal and financial data in circulation. From phishing emails posing as the IRS to fake tax preparers looking to steal your refund, these scams can lead to identity theft, fraudulent tax returns, and serious financial headaches.
The good news? IRS scams follow predictable patterns, and with a little awareness, you can spot the warning signs before falling victim. Let’s break down the most common tax scams and how you can safeguard your personal information this filing season.
A commonly used tactic involves hackers posing as collectors from the IRS, as tax preparers, or government bureaus. This tactic is pretty effective due to Americans’ concerns about misfiling their taxes or accidentally running into trouble with the IRS. Scammers take advantage of this fear, manipulating innocent users into providing sensitive information or money over the phone or by email. And in extreme cases, hackers may be able to infect computers with malware via malicious links or attachments sent through IRS email scams.
Another tactic used to take advantage of taxpayers is the canceled social security number scam. Hackers use robocalls claiming that law enforcement will suspend or cancel the victim’s Social Security number in response to taxes owed. Often, victims are scared into calling the fraudulent numbers back and persuaded into transferring assets to accounts that the scammer controls. Users need to remember that the IRS will only contact taxpayers through snail mail or in person, not over the phone.
Another scam criminals use involves emails impersonating the IRS. Victims receive a phishing email claiming to be from the IRS, reminding them to file their taxes or offering them information about their tax refund via malicious links. If a victim clicks on the link, they will be redirected to a spoofed site that collects the victim’s personal data, facilitating identity theft. What’s more, a victim’s computer can become infected with malware if they click on a link with malicious code, allowing fraudsters to steal more data.
Scammers also take advantage of the fact that many users seek out the help of a tax preparer or CPA during this time. These criminals will often pose as professionals, accepting money to complete a user’s taxes but won’t sign the return. This makes it look like the user completed the return themselves. However, these ghost tax preparers often lie on the return to make the user qualify for credits they haven’t earned or apply changes that will get them in trouble. Since the scammers don’t sign, the victim will then be responsible for any errors. This could lead to the user having to repay money owed, or potentially lead to an audit.
While these types of scams can occur at any time of the year, they are especially prevalent leading up to the April tax filing due date. Consumers need to be on their toes during tax season to protect their personal information and keep their finances secure. To avoid being spoofed by scammers and identity thieves, follow these tips:
File before cybercriminals do it for you. The easiest defense you can take against tax seasons schemes is to get your hands on your W-2 and file as soon as possible. The more prompt you are to file, the less likely your data will be raked in by a cybercriminal.
Keep an eye on your credit and your identity. Keeping tabs on your credit report and knowing if your personal information has been compromised in some way can help prevent tax fraud. Together, they can let you know if someone has stolen your identity or if you have personal info on the dark web that could lead to identity theft.
Beware of phishing attempts. It’s clear that phishing is the primary tactic crooks are leveraging this tax season, so it’s crucial you stay vigilant around your inbox. This means if any unfamiliar or remotely suspicious emails come through requesting tax data, double check their legitimacy with a manager or the security department before you respond. Remember: the IRS will not initiate contact with taxpayers by email, text messages, or social media channels to request personal or financial info. So someone contacts you that way, ignore the message.
Watch out for spoofed websites. Scammers have extremely sophisticated tools that help disguise phony web addresses for DIY tax software, such as stolen company logos and site designs. To avoid falling for this, go directly to the source. Type the address of a website directly into the address bar of your browser instead of following a link from an email or internet search. If you receive any suspicious links in your email, investigating the domain is usually a good way to tell if the source is legitimate or not.
Use a VPN, especially in public. Also known as a virtual private network, a VPN helps protect your vital personal info and other data with bank-grade encryption. The VPN encrypts your internet connection to keep your online activity private on any network, even public networks. Using a public network without a VPN can increase your risk because others on the network can potentially spy on your browsing and activity. If you’re new to the notion of using a VPN, check out this article on VPNs and how to choose one so that you can get the best protection and privacy possible. (Our McAfee+ plans offer a VPN as part of your subscription.)
Protect yourself from scam messages. Scammers also send links to scam sites via texts, social media messages, and email. Text Scam Detector can help you spot if the message you got is a fake. It uses AI technology that automatically detects links to scam URLs. If you accidentally click, don’t worry, it can block risky sites if you do.
Clean up your personal info online. Crooks and scammers have to find you before they can contact you. After all, they need to get your phone number or email from somewhere. Sometimes, that’s from “people finder” and online data brokers that gather and sell personal info to any buyer. Including crooks. McAfee Personal Data Cleanup can remove your personal info from the data broker sites scammers use to contact their victims.
Consider an identity theft protection solution. If for some reason your personal data does become compromised, be sure to use an identity theft solution such as McAfee Identity Theft Protection, which allows users to take a proactive approach to protect their identities with personal and financial monitoring and recovery tools to help keep their identities personal and secured.
The post Watch Out For IRS Scams and Avoid Identity Theft appeared first on McAfee Blog.
Did you just get word that your personal information may have been caught up in a data breach? If so, you can take steps to protect yourself from harm should your info get into the hands of a scammer or thief.
How does that information get collected in the first place? We share personal information with companies for multiple reasons simply by going about our day—to pay for takeout at our favorite restaurant, to check into a hotel, or to collect rewards at the local coffee shop. Of course, we use our credit and debit cards too, sometimes as part of an online account that tracks our purchase history.
In other words, we leave trails of data practically wherever we go these days, and that data is of high value to hackers. Thus, all those breaches we read about.
Whether it’s a major breach that exposes millions of records or one of many other smaller-scale breaches like the thousands that have struck healthcare providers, each one serves as a reminder that data breaches happen regularly and that we could find ourselves affected. Depending on the breach and the kind of information you’ve shared with the business or organization in question, information stolen in a breach could include:
What do crooks do with that data? Several things. Apart from using it themselves, they may sell that data to other criminals. Either way, this can lead to illicit use of credit and debit cards, draining of bank accounts, claiming tax refunds or medical expenses in the names of the victims, or, in extreme cases, assuming the identity of others altogether.
In all, data is a kind of currency in of itself because it has the potential to unlock several aspects of victim’s life, each with its own monetary value. It’s no wonder that big breaches like these have made the news over the years, with some of the notables including:
As mentioned, these are big breaches with big companies that we likely more than recognize. Yet smaller and mid-sized businesses are targets as well, with some 43% of data breaches involving companies of that size. Likewise, restaurants and retailers have seen their Point-of-Sale (POS) terminals compromised, right on down to neighborhood restaurants.
When a company experiences a data breach, customers need to realize that this could impact their online safety. If your favorite coffee shop’s customer database gets leaked, there’s a chance that your personal or financial information was exposed. However, this doesn’t mean that your online safety is doomed. If you think you were affected by a breach, you can take several steps to protect yourself from the potential side effects.
One of the most effective ways to determine whether someone is fraudulently using one or more of your accounts is to check your statements. If you see any charges that you did not make, report them to your bank or credit card company immediately. They have processes in place to handle fraud. While you’re with them, see if they offer alerts for strange purchases, transactions, or withdrawals.
Our credit monitoring service can help you keep an eye on this. It monitors changes to your credit score, report, and accounts with timely notifications and guidance so you can take action to tackle identity theft.
Breached and stolen information often ends up in dark web marketplaces where hackers, scammers, and thieves purchase it to commit yet more crime. Once it was difficult to know if your information was caught up in such marketplaces, yet now an identity monitoring service can do the detective work for you.
Our service monitors the dark web for your personal info, including email, government IDs, credit card and bank account info, and more. This can help keep your personal info safe with early alerts that show you if your data is found on the dark web, an average of 10 months ahead of similar services. From there, you’ll get guidance that you can act on, which can help protect your info and accounts from theft.
If you suspect that your data might have been compromised, place a fraud alert on your credit. This not only ensures that any new or recent requests undergo scrutiny, but also allows you to have extra copies of your credit report so you can check for suspicious activity. You can place one fraud alert with any of the three major credit reporting agencies (Equifax, Experian, TransUnion) and they will notify the other two. A fraud alert typically lasts for a year, although there are options for extending it as well.
Freezing your credit will make it highly difficult for criminals to take out loans or open new accounts in your name, as a freeze halts all requests to pull your credit—even legitimate ones. In this way, it’s a far stronger measure than placing a fraud alert. Note that if you plan to take out a loan, open a new credit card, or other activity that will prompt a credit report, you’ll need to take extra steps to see that through while the freeze is in place. (The organization you’re working with can assist with the specifics.) Unlike the fraud alert, you’ll need to contact each major credit reporting agency to put one in place. Also, a freeze lasts as long as you have it in place. You’ll have to remove it yourself, again with each agency.
You can centrally manage this process with our security freeze service, which stops companies from looking at your credit profile, and thus halts the application process for loans, credit cards, utilities, new bank accounts, and more. A security freeze won’t affect your credit score.
Ensure that your passwords are strong and unique. Many people utilize the same password or variations of it across all their accounts. Therefore, be sure to diversify your passcodes to ensure hackers cannot obtain access to all your accounts at once, should one password be compromised. You can also employ a password manager to keep track of your credentials, such as the one you’ll find in comprehensive online protection software.
If the unfortunate happens to you, an identity theft coverage & restoration service can help you get back on your feet. Ours offers $1 million in coverage for lawyer fees, travel expenses, and stolen funds reimbursement. It further provides support from a licensed recovery expert who can take the needed steps to repair your identity and credit. In all, it helps you recover the costs of identity theft along with the time and money it takes to recover from it.
You can take this step any time, even if you haven’t been caught up in a data breach. The fact is that data broker companies collect and sell thousands of pieces of information on millions and millions of people worldwide, part of a global economy estimated at $200 billion U.S. dollars a year. And they’ll sell it to anyone—from advertisers for their campaigns, to scammers who will use it for spammy emails, texts, and calls, and to thieves who use that information for identity theft.
Yet you can clean it up. Our personal data cleanup service can scan some of the riskiest data broker sites and show you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites and, with select products, even manage the removal for you.
Comprehensive online protection software will offer you the tools and services listed above, along with further features that can protect you online. That includes a VPN to keep your time online more private from online data collection while protecting it from thieves who’re out to steal credit card and account information. It also includes web browsing protection that can warn you of sketchy websites and malicious downloads that look to steal your information. In all, it’s thorough protection for your devices, privacy, and identity. And in a time of data breaches, that kind of protection has become essential.
The post How to Protect Yourself From Identity Theft After a Data Breach appeared first on McAfee Blog.
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