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If you live in the United States, the data broker Radaris likely knows a great deal about you, and they are happy to sell what they know to anyone. But how much do we know about Radaris? Publicly available data indicates that in addition to running a dizzying array of people-search websites, the co-founders of Radaris operate multiple Russian-language dating services and affiliate programs. It also appears many of their businesses have ties to a California marketing firm that works with a Russian state-run media conglomerate currently sanctioned by the U.S. government.
Formed in 2009, Radaris is a vast people-search network for finding data on individuals, properties, phone numbers, businesses and addresses. Search for any American’s name in Google and the chances are excellent that a listing for them at Radaris.com will show up prominently in the results.
Radaris reports typically bundle a substantial amount of data scraped from public and court documents, including any current or previous addresses and phone numbers, known email addresses and registered domain names. The reports also list address and phone records for the target’s known relatives and associates. Such information could be useful if you were trying to determine the maiden name of someone’s mother, or successfully answer a range of other knowledge-based authentication questions.
Currently, consumer reports advertised for sale at Radaris.com are being fulfilled by a different people-search company called TruthFinder. But Radaris also operates a number of other people-search properties — like Centeda.com — that sell consumer reports directly and behave almost identically to TruthFinder: That is, reel the visitor in with promises of detailed background reports on people, and then charge a $34.99 monthly subscription fee just to view the results.
The Better Business Bureau (BBB) assigns Radaris a rating of “F” for consistently ignoring consumers seeking to have their information removed from Radaris’ various online properties. Of the 159 complaints detailed there in the last year, several were from people who had used third-party identity protection services to have their information removed from Radaris, only to receive a notice a few months later that their Radaris record had been restored.
What’s more, Radaris’ automated process for requesting the removal of your information requires signing up for an account, potentially providing more information about yourself that the company didn’t already have (see screenshot above).
Radaris has not responded to requests for comment.
Radaris, TruthFinder and others like them all force users to agree that their reports will not be used to evaluate someone’s eligibility for credit, or a new apartment or job. This language is so prominent in people-search reports because selling reports for those purposes would classify these firms as consumer reporting agencies (CRAs) and expose them to regulations under the Fair Credit Reporting Act (FCRA).
These data brokers do not want to be treated as CRAs, and for this reason their people search reports typically do not include detailed credit histories, financial information, or full Social Security Numbers (Radaris reports include the first six digits of one’s SSN).
But in September 2023, the U.S. Federal Trade Commission found that TruthFinder and another people-search service Instant Checkmate were trying to have it both ways. The FTC levied a $5.8 million penalty against the companies for allegedly acting as CRAs because they assembled and compiled information on consumers into background reports that were marketed and sold for employment and tenant screening purposes.
An excerpt from the FTC’s complaint against TruthFinder and Instant Checkmate.
The FTC also found TruthFinder and Instant Checkmate deceived users about background report accuracy. The FTC alleges these companies made millions from their monthly subscriptions using push notifications and marketing emails that claimed that the subject of a background report had a criminal or arrest record, when the record was merely a traffic ticket.
“All the while, the companies touted the accuracy of their reports in online ads and other promotional materials, claiming that their reports contain “the MOST ACCURATE information available to the public,” the FTC noted. The FTC says, however, that all the information used in their background reports is obtained from third parties that expressly disclaim that the information is accurate, and that TruthFinder and Instant Checkmate take no steps to verify the accuracy of the information.
The FTC said both companies deceived customers by providing “Remove” and “Flag as Inaccurate” buttons that did not work as advertised. Rather, the “Remove” button removed the disputed information only from the report as displayed to that customer; however, the same item of information remained visible to other customers who searched for the same person.
The FTC also said that when a customer flagged an item in the background report as inaccurate, the companies never took any steps to investigate those claims, to modify the reports, or to flag to other customers that the information had been disputed.
According to Radaris’ profile at the investor website Pitchbook.com, the company’s founder and “co-chief executive officer” is a Massachusetts resident named Gary Norden, also known as Gary Nard.
An analysis of email addresses known to have been used by Mr. Norden shows he is a native Russian man whose real name is Igor Lybarsky (also spelled Lubarsky). Igor’s brother Dmitry, who goes by “Dan,” appears to be the other co-CEO of Radaris. Dmitry Lybarsky’s Facebook/Meta account says he was born in March 1963.
The Lybarsky brothers Dmitry or “Dan” (left) and Igor a.k.a. “Gary,” in an undated photo.
Indirectly or directly, the Lybarskys own multiple properties in both Sherborn and Wellesley, Mass. However, the Radaris website is operated by an offshore entity called Bitseller Expert Ltd, which is incorporated in Cyprus. Neither Lybarsky brother responded to requests for comment.
A review of the domain names registered by Gary Norden shows that beginning in the early 2000s, he and Dan built an e-commerce empire by marketing prepaid calling cards and VOIP services to Russian expatriates who are living in the United States and seeking an affordable way to stay in touch with loved ones back home.
A Sherborn, Mass. property owned by Barsky Real Estate Trust and Dmitry Lybarsky.
In 2012, the main company in charge of providing those calling services — Wellesley Hills, Mass-based Unipoint Technology Inc. — was fined $179,000 by the U.S. Federal Communications Commission, which said Unipoint never applied for a license to provide international telecommunications services.
DomainTools.com shows the email address gnard@unipointtech.com is tied to 137 domains, including radaris.com. DomainTools also shows that the email addresses used by Gary Norden for more than two decades — epop@comby.com, gary@barksy.com and gary1@eprofit.com, among others — appear in WHOIS registration records for an entire fleet of people-search websites, including: centeda.com, virtory.com, clubset.com, kworld.com, newenglandfacts.com, and pub360.com.
Still more people-search platforms tied to Gary Norden– like publicreports.com and arrestfacts.com — currently funnel interested customers to third-party search companies, such as TruthFinder and PersonTrust.com.
The email addresses used by Gary Nard/Gary Norden are also connected to a slew of data broker websites that sell reports on businesses, real estate holdings, and professionals, including bizstanding.com, homemetry.com, trustoria.com, homeflock.com, rehold.com, difive.com and projectlab.com.
Domain records indicate that Gary and Dan for many years operated a now-defunct pay-per-click affiliate advertising network called affiliate.ru. That entity used domain name servers tied to the aforementioned domains comby.com and eprofit.com, as did radaris.ru.
A machine-translated version of Affiliate.ru, a Russian-language site that advertised hundreds of money making affiliate programs, including the Comfi.com prepaid calling card affiliate.
Comby.com used to be a Russian language social media network that looked a great deal like Facebook. The domain now forwards visitors to Privet.ru (“hello” in Russian), a dating site that claims to have 5 million users. Privet.ru says it belongs to a company called Dating Factory, which lists offices in Switzerland. Privet.ru uses the Gary Norden domain eprofit.com for its domain name servers.
Dating Factory’s website says it sells “powerful dating technology” to help customers create unique or niche dating websites. A review of the sample images available on the Dating Factory homepage suggests the term “dating” in this context refers to adult websites. Dating Factory also operates a community called FacebookOfSex, as well as the domain analslappers.com.
Email addresses for the Comby and Eprofit domains indicate Gary Norden operates an entity in Wellesley Hills, Mass. called RussianAmerican Holding Inc. (russianamerica.com). This organization is listed as the owner of the domain newyork.ru, which is a site dedicated to orienting newcomers from Russia to the Big Apple.
Newyork.ru’s terms of service refer to an international calling card company called ComFi Inc. (comfi.com) and list an address as PO Box 81362 Wellesley Hills, Ma. Other sites that include this address are russianamerica.com, russianboston.com, russianchicago.com, russianla.com, russiansanfran.com, russianmiami.com, russiancleveland.com and russianseattle.com (currently offline).
ComFi is tied to Comfibook.com, which was a search aggregator website that collected and published data from many online and offline sources, including phone directories, social networks, online photo albums, and public records.
The current website for russianamerica.com. Note the ad in the bottom left corner of this image for Channel One, a Russian state-owned media firm that is currently sanctioned by the U.S. government.
Many of the U.S. city-specific online properties apparently tied to Gary Norden include phone numbers on their contact pages for a pair of Russian media and advertising firms based in southern California. The phone number 323-874-8211 appears on the websites russianla.com, russiasanfran.com, and rosconcert.com, which sells tickets to theater events performed in Russian.
Historic domain registration records from DomainTools show rosconcert.com was registered in 2003 to Unipoint Technologies — the same company fined by the FCC for not having a license. Rosconcert.com also lists the phone number 818-377-2101.
A phone number just a few digits away — 323-874-8205 — appears as a point of contact on newyork.ru, russianmiami.com, russiancleveland.com, and russianchicago.com. A search in Google shows this 82xx number range — and the 818-377-2101 number — belong to two different entities at the same UPS Store mailbox in Tarzana, Calif: American Russian Media Inc. (armediacorp.com), and Lamedia.biz.
Armediacorp.com is the home of FACT Magazine, a glossy Russian-language publication put out jointly by the American-Russian Business Council, the Hollywood Chamber of Commerce, and the West Hollywood Chamber of Commerce.
Lamedia.biz says it is an international media organization with more than 25 years of experience within the Russian-speaking community on the West Coast. The site advertises FACT Magazine and the Russian state-owned media outlet Channel One. Clicking the Channel One link on the homepage shows Lamedia.biz offers to submit advertising spots that can be shown to Channel One viewers. The price for a basic ad is listed at $500.
In May 2022, the U.S. government levied financial sanctions against Channel One that bar US companies or citizens from doing business with the company.
The website of lamedia.biz offers to sell advertising on two Russian state-owned media firms currently sanctioned by the U.S. government.
In 2014, a group of people sued Radaris in a class-action lawsuit claiming the company’s practices violated the Fair Credit Reporting Act. Court records indicate the defendants never showed up in court to dispute the claims, and as a result the judge eventually awarded the plaintiffs a default judgement and ordered the company to pay $7.5 million.
But the plaintiffs in that civil case had a difficult time collecting on the court’s ruling. In response, the court ordered the radaris.com domain name (~9.4M monthly visitors) to be handed over to the plaintiffs.
However, in 2018 Radaris was able to reclaim their domain on a technicality. Attorneys for the company argued that their clients were never named as defendants in the original lawsuit, and so their domain could not legally be taken away from them in a civil judgment.
“Because our clients were never named as parties to the litigation, and were never served in the litigation, the taking of their property without due process is a violation of their rights,” Radaris’ attorneys argued.
In October 2023, an Illinois resident filed a class-action lawsuit against Radaris for allegedly using people’s names for commercial purposes, in violation of the Illinois Right of Publicity Act.
On Feb. 8, 2024, a company called Atlas Data Privacy Corp. sued Radaris LLC for allegedly violating “Daniel’s Law,” a statute that allows New Jersey law enforcement, government personnel, judges and their families to have their information completely removed from people-search services and commercial data brokers. Atlas has filed at least 140 similar Daniel’s Law complaints against data brokers recently.
Daniel’s Law was enacted in response to the death of 20-year-old Daniel Anderl, who was killed in a violent attack targeting a federal judge (his mother). In July 2020, a disgruntled attorney who had appeared before U.S. District Judge Esther Salas disguised himself as a Fedex driver, went to her home and shot and killed her son (the judge was unharmed and the assailant killed himself).
Earlier this month, The Record reported on Atlas Data Privacy’s lawsuit against LexisNexis Risk Data Management, in which the plaintiffs representing thousands of law enforcement personnel in New Jersey alleged that after they asked for their information to remain private, the data broker retaliated against them by freezing their credit and falsely reporting them as identity theft victims.
Another data broker sued by Atlas Data Privacy — pogodata.com — announced on Mar. 1 that it was likely shutting down because of the lawsuit.
“The matter is far from resolved but your response motivates us to try to bring back most of the names while preserving redaction of the 17,000 or so clients of the redaction company,” the company wrote. “While little consolation, we are not alone in the suit – the privacy company sued 140 property-data sites at the same time as PogoData.”
Atlas says their goal is convince more states to pass similar laws, and to extend those protections to other groups such as teachers, healthcare personnel and social workers. Meanwhile, media law experts say they’re concerned that enacting Daniel’s Law in other states would limit the ability of journalists to hold public officials accountable, and allow authorities to pursue criminals charges against media outlets that publish the same type of public and governments records that fuel the people-search industry.
There are some pending changes to the US legal and regulatory landscape that could soon reshape large swaths of the data broker industry. But experts say it is unlikely that any of these changes will affect people-search companies like Radaris.
On Feb. 28, 2024, the White House issued an executive order that directs the U.S. Department of Justice (DOJ) to create regulations that would prevent data brokers from selling or transferring abroad certain data types deemed too sensitive, including genomic and biometric data, geolocation and financial data, as well as other as-yet unspecified personal identifiers. The DOJ this week published a list of more than 100 questions it is seeking answers to regarding the data broker industry.
In August 2023, the Consumer Financial Protection Bureau (CFPB) announced it was undertaking new rulemaking related to data brokers.
Justin Sherman, an adjunct professor at Duke University, said neither the CFPB nor White House rulemaking will likely address people-search brokers because these companies typically get their information by scouring federal, state and local government records. Those government files include voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, bankruptcy filings, and more.
“These dossiers contain everything from individuals’ names, addresses, and family information to data about finances, criminal justice system history, and home and vehicle purchases,” Sherman wrote in an October 2023 article for Lawfare. “People search websites’ business pitch boils down to the fact that they have done the work of compiling data, digitizing it, and linking it to specific people so that it can be searched online.”
Sherman said while there are ongoing debates about whether people search data brokers have legal responsibilities to the people about whom they gather and sell data, the sources of this information — public records — are completely carved out from every single state consumer privacy law.
“Consumer privacy laws in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia all contain highly similar or completely identical carve-outs for ‘publicly available information’ or government records,” Sherman wrote. “Tennessee’s consumer data privacy law, for example, stipulates that “personal information,” a cornerstone of the legislation, does not include ‘publicly available information,’ defined as:
“…information that is lawfully made available through federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public through widely distributed media, by the consumer, or by a person to whom the consumer has disclosed the information, unless the consumer has restricted the information to a specific audience.”
Sherman said this is the same language as the carve-out in the California privacy regime, which is often held up as the national leader in state privacy regulations. He said with a limited set of exceptions for survivors of stalking and domestic violence, even under California’s newly passed Delete Act — which creates a centralized mechanism for consumers to ask some third-party data brokers to delete their information — consumers across the board cannot exercise these rights when it comes to data scraped from property filings, marriage certificates, and public court documents, for example.
“With some very narrow exceptions, it’s either extremely difficult or impossible to compel these companies to remove your information from their sites,” Sherman told KrebsOnSecurity. “Even in states like California, every single consumer privacy law in the country completely exempts publicly available information.”
Below is a mind map that helped KrebsOnSecurity track relationships between and among the various organizations named in the story above:
A mind map of various entities apparently tied to Radaris and the company’s co-founders. Click to enlarge.
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It’s important to note that the only time your communications are encrypted is when they’re in transit. They’re otherwise plain as day to see or hear. Thus, anyone who can open your phone can tap the app and access them (provided you don’t lock your phone or the WhatsApp app itself). And like any other message or photo that you send over the internet, nothing prevents the recipient from sharing your message with others by taking a screenshot or simply forwarding a photo to someone else.
With that, no form of messaging is 100% private. Not WhatsApp. Not other messaging apps like it, with or without encryption. If you want to keep something entirely private, whether it’s a photo or a message, don’t send it over the internet.
Generally no, yet understanding the specifics calls for diving into their privacy policy.
Once again, WhatsApp does not view your messages or listen to your calls. It only temporarily stores messages on their servers in the case of a few exceptions. As of April 2023, its policy states:
We do not retain your messages in the ordinary course of providing our Services to you. Instead, your messages are stored on your device and not typically stored on our servers. Once your messages are delivered, they are deleted from our servers.
In some cases, undelivered messages are kept in encrypted form on WhatsApp’s servers for up to 30 days or until the message is delivered. Also, WhatsApp may store media that you forward in a message temporarily in encrypted form on their servers to aid in more efficient delivery of additional forwards.
Facebook (now known as Meta) purchased WhatsApp in 2014. Today, as one of the companies that falls under the Meta umbrella, WhatsApp “[R]eceives information from, and shares information with, the other Meta Companies.” Per WhatsApp’s privacy policy:
WhatsApp must receive or collect some information to operate, provide, improve, understand, customize, support, and market our Services, including when you install, access, or use our Services.
Also per its privacy policy, WhatsApp (and Meta) uses that information:
We use information we have (subject to choices you make and applicable law) to operate, provide, improve, understand, customize, support, and market our Services.
What does WhatsApp collect specifically? That may include location information if you’re using location-based services in the app. It may also include location information even if you aren’t using those services.
In addition to location information, it may also include the following:
Why does WhatsApp collect this information? The company may use it for the “safety, security, and integrity” of the app experience. It may use that information for marketing purposes as well. (Think targeted ads.) Likewise, WhatsApp may share this information with select third parties for the same purposes.
So while WhatsApp may not know what’s in your messages, it potentially knows a great deal about you—like where you are, how you’re using their app, and for how long. And if you have a Facebook account, that may extend to your interests, what ads you’ve clicked on, which ones led to purchase, along with all the other information that Facebook knows about you.
This is the “value exchange” that we talk about in our blogs so often, where you gain the value of using a free app in exchange for something else, typically personal information that is used for marketing purposes. By agreeing to the terms of the user agreement you clicked when you first installed the app, you became a legally binding participant in this exchange.
For starters, you can keep a thief or snoop from getting into your phone altogether by setting a screen lock with a PIN, facial recognition, or gesture lock. Surprisingly, from our recent global research found that only 56% of adults said that they protect their smartphone with some form of a screen lock. If you find yourself among them, consider making a change. Locking your phone offers terrific peace of mind in the event your phone gets lost or stolen.
Additionally, WhatsApp also allows you to create a PIN for accessing the app itself. You can find this setting in Settings > Account > Two-Step verification. With both in place, you can effectively double-lock WhatsApp. As with any PIN, never give it out to anyone. Sharing it could compromise your security.
WhatsApp has a setting that sends a notification in the event your security PIN code changes. If you have the app installed on multiple devices, you will need to enable it on those devices as well for it to work. You can enable this setting in Settings > Account > Security Notifications.
A quick trip to Settings > Privacy can limit what other WhatsApp users see and know about you. In that menu, you’ll see that you have several privacy options:
Setting these to “My Contacts” will prevent the broader WhatsApp user base from seeing this information about you. That includes potential spammers and scammers, thus taking this step can make you more private. So just in the same way we recommend that you set your social media accounts to “friends and family only,” we recommend doing the same here.
Although WhatsApp can determine your location by other means, you can limit it from locating you with pinpoint accuracy by disabling location services for the app.
On an iOS device, you can do that by going into Settings > Privacy & Security > Location Services and then scrolling down until you find WhatsApp. From there, you can disable its permissions with a tap.
For Android, on your phone’s home screen, find the WhatsApp icon, then touch and hold it. Tap “App Info,” then “Permissions” then “Location.” Finally, select “Deny.”
As it is on so many platforms today, scammers abound. WhatsApp is no different, where scammers spin up bogus accounts and attempt to start conversations with other users. The way they go about it varies. They may try to kindle a romance scam, they may masquerade as a business representative, or even pose as a tax collector or other government official. The aim is always the same, though. They want to steal your personal information or trick you into forking over your money. Don’t take chances. Don’t talk to strangers.
Other scammers will send messages with malicious links. Just as you shouldn’t follow links or open files from strangers in other apps, don’t do open them on WhatsApp either. Those links are simply gateways to scam sites and malware.
If you back up your WhatsApp message histories in the cloud with Apple or Google, they are not encrypted. Once again, you can encrypt them while they are in transit by using “End-to-End Encrypted Backup,” but the histories themselves are not encrypted when they are stored in the cloud.
For those who are particularly privacy-conscious, the idea of their messages, plus any attached photos and messages, being stored without encryption may give them pause. Even if that is in a relatively secure cloud service such as Apple’s or Google’s. Yet the risk of data breaches remains, as does the risk of a bad actor gaining access to one’s cloud account, such as through a stolen password.
So, for an increased degree of privacy and security, you may want to consider disabling cloud backup for your WhatsApp messages.
Comprehensive online protection software can protect your phone in the same ways that it protects your laptops and computers. Installing it can protect your privacy, keep you safe from attacks on public Wi-Fi, and automatically block unsafe websites and links (like the ones that might come to you in a spammy WhatsApp message), just to name a few things it can do. In all, given how much of our lives center around our phone—shopping, finances, splitting a dinner bill with friends, and so on, protecting your phone and the things you do on it makes sense.
There’s a good chance you’ve experienced that moment of panic—the moment when you think you’ve really lost your phone, followed by the deep relief when you finally find it. But what happens if your phone ends up getting lost or stolen? A combination of device tracking, device locking, and remote erasing can help protect your phone and the data on it.
Different device manufacturers have different ways of going about it, but the result is the same—you can you’re your phone, prevent others from using it, and even erase it if you’re truly worried that it’s in the wrong hands or simply gone for good. Apple provides iOS users with a step-by-step guide, and Google offers up a guide for Android users as well.
WhatsApp is indeed quite private when it comes to messages and voice communications when they are transmitted between people—yet not so much when it comes to other data that the app collects while you’re using it.
While much of that data collection occurs thanks to the terms of its user agreement and privacy policy, you can take a few steps to limit it to a degree. You can take yet more steps that can make the time you spend on WhatsApp more secure as well.
As with any free app, using it involves some sort of value exchange. Understanding what information the app does and does not collect can help you determine if that value exchange is right for you.
The post How Private is WhatsApp Really? Staying Safer While Using the App. appeared first on McAfee Blog.
All your online activity creates a trail of data. And that data tells a story. The story of you.
The websites, apps, and services you use throughout the day all collect data. They may collect data about your behaviors, interests, and purchases—along with what you’re doing, for how long, and where, largely without your knowledge. They may also collect personal information, information you provide, such as health records, your Social Security Number, banking info, your driver’s license number, and more. This can include further health data, such as the kind that gets tracked from a smartwatch or wearable device.
“So what?”
I’ve heard plenty of people say exactly that about data collection. And plenty of others simply resign themselves to the reality of data collection. “What’s out there is already out there.” They feel like there’s not much they can do about it. If anything at all. And does it really matter?
It absolutely matters.
That is, it matters if you hate spam calls and texts. If you’re worried about identity theft. If you’re worried that practically anyone can purchase a detailed picture of your personal information from an online data broker and use it as they like.
Indeed, your data tells the story of you. And plenty of others are interested in your story. Businesses and advertisers for one, so they can market to the most targeted of your needs and interests. Yet also hackers, scammers, spammers, and thieves—and in extreme cases, stalkers as well.
While it’s true that you cannot control how each byte of data about you and your family is shared and processed, you’re not helpless! In many cases, you can control how you share your data by taking a few steps. Your data is precious, and you deserve to be selective about who you share it with.
That’s the reason you’ve seen McAfee roll out so many protections for your privacy and identity, with several more to come. While there are so many tools for data collection today, so are the tools for you to take control.
Looking at our own McAfee+ online protection plans, they offer you identity theft and fraud protections such as Personal Data Cleanup, identity monitoring, along with credit monitoring, a VPN that can help keep your online activity more private, $1M in identity theft coverage and support from an identity restoration specialist … the list goes on. These are tools everyone can benefit from in the face of the current threats out there.
The evolution of McAfee+ reflects the nature of online threats today. Increasingly, the target is you—your privacy, your identity, and all the things that they unlock.
Another simple yet powerful step is to protect your devices with comprehensive online protection software. This will help defend you against the latest virus, malware, spyware, and ransomware attacks plus further shield your privacy, and minimize web tracking (think advertisers) with a VPN. In addition to this, it will also create and store strong, unique passwords, and offer web protection that can help steer you clear of sketchy websites that may try to steal your data.
Start with the devices and apps you use most. Different devices and apps will have their own privacy settings, so give them a look and see what your options are. You may be surprised to find how you can limit which information advertisers can use to serve up ads to you. You may find that some apps have GPS tracking turned on, even though they don’t need it to function. All of this adds up to data that companies may collect, share, or resell—depending on their privacy policy. Again, start with the devices and apps you use most then expand from there. It’s also a good opportunity to delete apps you don’t use anymore—along with the data associated with them.
One major privacy leak comes at the hands of online data brokers, companies that collect and resell volumes of exacting personal information about millions of people. In fact, they make up a multi-billion-dollar industry that spans worldwide. Additionally, there are so-called “White Pages” and “people finder” sites that post information like names, addresses, and other public records that anyone can access. With all this information collected in a central location that’s easily searched and accessed, these sites can be an ideal resource for hackers, spammers, and thieves. McAfee’s Personal Data Cleanup can help you take control. It scans high-risk data broker sites and lets you know which ones are selling your data, and depending on your McAfee+ plan, it can remove it for you too.
Yet you can take even more control of your privacy. As part of our McAfee Safety Series, we have an entire guide dedicated to the topic of online privacy, the McAfee Digital Privacy Guide. It shows you ways that you can take control of your digital privacy, insight into what information you may be creating, and how you may be passing it along—whether you know it or not.
In all, your privacy is your own. We believe that what you share and don’t share, who you share it with and who you don’t, and for what reason … should be your decision.
It’s your story. Take control. And we’re here to help.
The post How to Protect Your Personal Data appeared first on McAfee Blog.
It’s common practice to pull down the window shades at night. Homeowners invest in high fences. You may even cover the PIN pad when you type in your secret four-digit code at ATMs. Privacy is key to going about your daily life comfortably in your surroundings. Why shouldn’t privacy also extend to your digital surroundings?
This Data Privacy Day, round out your privacy protection toolbox with McAfee’s help so you can live your best online life safely.
An easy way to instantly boost the privacy of your every online move is to always connect to a virtual private network (VPN). A VPN scrambles your connected device’s internet session, meaning that it’s impossible for a cybercriminal to eavesdrop on your online comings and goings. VPNs are especially crucial for when you connect to public Wi-Fi networks or networks for which you cannot vouch for their security. Cybercriminals often lurk on public Wi-Fi networks at hotels, coffee shops, and libraries and pounce on users who connect their devices without the protection of a VPN.
Digital privacy not only implies remaining hidden from nefarious eyes, but also from the prying eyes of pesky advertisers. A VPN can assist with that too! When you have a VPN enabled, it confuses advertisers and targeted ads. The less information they have, the more privately you can surf online.
To improve your online privacy, it’s important to first know how safe you currently are. When you can identify your weakest digital privacy habits, you can make targeted improvements to them. Luckily, McAfee Protection Score can help you do just that! Protection Score is a helpful privacy tool that rates your current digital safety. Then, based on your score, the tool offers suggestions on how to boost your score.
For instance, Protection Score searches for your personally identifiable information (PII) on the dark web. If it finds a copy of your government ID or your financial records on a dubious site, your score will tank. While it may be alarming to have a low Protection Score, you can feel good that you’re making positive waves, hopefully before a cybercriminal takes advantage of your PII and uses it to steal your identity.
There are several easy ways to boost your score that require very little effort but have a huge payoff. Connecting to a VPN and running an antivirus scan on your device are just two things you can do and each only takes a few seconds. Changing your habits and turning your online safety around doesn’t have to be overwhelming! In some cases, there are services that’ll even do the work for you, like the service we’ll talk about next.
To round out your privacy protection toolbox, consider signing up for McAfee Personal Data Cleanup. This service is a great companion to Protection Score. While Protection Score identifies all the areas where you can improve your security, Personal Data Cleanup is a service that will remove your information from the web’s riskiest sites.
Did you know that, on average, a person has their PII for sale on 31 sites? Plus, 95% of people haven’t even given their permission and have their personal information for sale on data brokerage sites. Data brokerage sites are legal and anyone can buy your information. Online advertisers are the usual clients, but a cybercriminal can jump in and buy valuable PII, as well.
You should care about data privacy every day not just when the calendar reminds you on Data Privacy Day. Take the steps and invest in the right solutions to shore up your online defenses. McAfee+ Ultimate is an all-in-one service that includes unlimited VPN, Protection Score, a full-service Personal Data Cleanup, and 13 other high-quality identity, privacy, and device security tools.
Live your online life more confidently with McAfee, knowing that cybercriminals are less likely to slip by and damage your credit, identity, or online reputation.
The post 3 Tools to Round Out Your Privacy Protection Toolbox appeared first on McAfee Blog.
Our personal and professional lives are becoming increasingly intertwined with the online world. Regular internet usage has made us all prone to cyber-security risks. You leave a digital footprint every time you use the internet, which is a trace of all your online activities.
When you create new accounts or subscribe to different websites, you give them explicit (or implicit, through their family of apps or subsidiary websites) access to your personal and credit card information. In other cases, websites might track basic information without your knowledge, such as your location and search history.
There is an industry of data brokers specifically dedicated to keeping track of user data, packaging it, and supplying it to tech companies who use it to run targeted ads and enhance on-platform user experience. Given the widespread use of the internet and exponential improvements in technology, data has become a valuable commodity — creating a need for the sale and purchase of user data.
This article discusses how data brokers sell your personal information and how you can minimize risk.
Data brokers are companies that aggregate user information from various sources on the internet. They collect, collate, package, and sometimes even analyze this data to create a holistic and coherent version of you online. This data is then supplied to tech companies to fuel their third-party advertising-centered business models.
Companies interested in buying data include but are not limited to:
These companies and social media platforms use your data to better understand target demographics and the content with which they interact. While the practice isn’t unethical in and of itself (personalizing user experiences and creating more convenient UIs are usually cited as the primary reasons for it), it does make your data vulnerable to malicious attacks targeted toward big-tech servers.
Most of your online activities are related. Devices like your phone, laptop, tablets, and even fitness watches are linked to each other. Moreover, you might use one email ID for various accounts and subscriptions. This online interconnectedness makes it easier for data brokers to create a cohesive user profile.
Mobile phone apps are the most common way for data brokerage firms to collect your data. You might have countless apps for various purposes, such as financial transactions, health and fitness, or social media.
A number of these apps usually fall under the umbrella of the same or subsidiary family of apps, all of which work toward collecting and supplying data to big tech platforms. Programs like Google’s AdSense make it easier for developers to monetize their apps in exchange for the user information they collect.
Data brokers also collect data points like your home address, full name, Social Security number, phone number, and date of birth. They have automated scraping tools to quickly collect relevant information from public profiles.[Text Wrapping Break]
Lastly, data brokers can gather data from other third parties that track your cookies or even place trackers or cookies on your browsers. Cookies are small data files that track your online activities when visiting different websites. They track your IP address and browsing history, which third parties can exploit. Cookies are also the reason you see personalized ads and products.
Data brokers collate your private information into one package and sell it to “people search” websites like Spokeo or TruePeopleSearch. You or a tech business can use these websites to search for people and get extensive consumer data. People search sites also contain public records like voter registration information, marriage records, and birth certificates. This data is used for consumer research and large-scale data analysis.
Next, marketing and sales firms are some of data brokers’ biggest clients. These companies purchase massive data sets from data brokers to research your data profile. They have advanced algorithms to segregate users into various consumer groups and target you specifically. Their predictive algorithms can suggest personalized ads and products to generate higher lead generation and conversation percentages for their clients.
We tend to accept the terms and conditions that various apps ask us to accept without thinking twice or reading the fine print. You probably cannot proceed without letting the app track certain data or giving your personal information. To a certain extent, we trade some of our privacy for convenience. This becomes public information, and apps and data brokers collect, track, and use our data however they please while still complying with the law.
There is no comprehensive privacy law in the U.S. on a federal level. This allows data brokers to collect personal information and condense it into marketing insights. While not all methods of gathering private data are legal, it is difficult to track the activities of data brokers online (especially on the dark web). As technology advances, there are also easier ways to harvest and exploit data.
Vermont and California have already enacted laws to regulate the data brokerage industry. In 2018, Vermont passed the country’s first data broker legislation. This requires data brokers to register annually with the Secretary of State and provide information about their data collection activities, opt-out policies, purchaser credentialing practices, and data breaches.
California has passed similar laws to make data brokering a more transparent industry. For risk mitigation of data brokerage, the Federal Trade Commission (FTC) has published reports and provided recommendations to Congress to reduce the engagement of data broker firms. Giving individuals the right to opt-out of the sale of their personal data is a step toward a more rigorous law regarding data privacy.
Some data brokers let you remove your information from their websites. There are also extensive guides available online that list the method by which you can opt-out of some of the biggest data brokering firms. For example, a guide by Griffin Boyce, the systems administrator at Harvard University’s Berkman Klein Center for Internet and Society, provides detailed information on how to opt-out of a long list of data broker companies.
Acxiom, LLC is one of the largest data brokering firms and has collected data for approximately 68% of people who have an online presence. You can opt-out of their data collection either through their website or by calling them directly.
Epsilon Data Management is another big player in the data broker industry that operates as a marketing service and marketing analytics company. You can opt-out of their website through various methods such as by email, phone, and mail. Credit rating agencies like Experian and Equifax are also notorious for collecting your data. Similarly, you can opt-out through their websites or by calling them.
McAfee is a pioneer in providing online and offline data protection to its customers. We offer numerous cybersecurity services for keeping your information private and secure.
With regard to data brokers, we enable users to do a personal data clean-up. Cleaning up your personal data online may be a difficult task, as it requires you to reach out to multiple data brokers and opt out. Instead, sign up for McAfee’s Personal Data Cleanup feature to do a convenient and thorough personal data clean-up. We will search for traces of your personal data and assist in getting it removed.
The post How Data Brokers Sell Your Identity appeared first on McAfee Blog.
Social media has come a long way in a short space of time. In a little over a decade, it’s grown from being the preserve of a relatively small group of online enthusiasts to one of the defining trends of 21st century life. As the undisputed global leader in this field, Facebook now boasts nearly 1.7 billion daily active users.
Not only do we share personal and global news, photos and videos with each other every day on the site, we also log-in to our favorite third-party websites and apps via Facebook to shop, chat, play games and much more. In short, social media makes life more fun, more social, and more connected.
But at the same time, our digital lives have become more complicated. Sometimes we share without realizing the significance of the data we’re showing others — including strangers, trolls and maybe even fraudsters. Sometimes we sign-up for third-party apps/services that take advantage of small print agreements to sell our data on to others — possibly for uses we did not want. And often, the websites we visit independently of Facebook send data on our browsing behavior back to the social network without our knowledge.
Some of us view this kind of tracking as the price we pay for free internet services, and welcome the improved personalization it enables. But others may feel creeped out that their family’s every click and swipe is being silently monitored, logged, and shared.
Time for action
The good news is that Facebook has been listening (to some extent!) to regulators and consumers, and has started the new year by offering users more tools to shine a light on where and how their data is being used, and how they can protect their privacy. But we’re talking here about a platform that has been growing non-stop for the past 15 years. Complexity is everywhere, and it’s not always easy to find the tools you need to enhance your privacy on the site.
That’s why we’ve put together this short guide. It’ll teach you where your privacy is most at risk on Facebook, and what you can do to manage these risks, including an assist by Trend Micro’s own Privacy Scanner tool.
Why should I be worried?
Although social media offers much to enrich and improve our lives, there are multiple levels of privacy risk involved in using it. For many of us, the stakes have risen almost silently in the background over the past few years. We can split these into three basic areas:
Oversharing: At a very basic level Facebook allows you to share news, pictures, stories and more with the world. But would you want your boss, prospective employer, law enforcement, credit agencies and other users to see every little thing about you? Yes, they increasingly use Facebook as a source of intelligence gathering, so you may want to limit who can view your information to just those in your friendship network.
Among the most prodigious collectors and monetizers of our private data are cyber-criminals. A Facebook account is a trove of sensitive personal information: everything from email addresses and phone numbers to partners and political preferences. It could all be leveraged to commit identity fraud or craft convincing phishing emails which trick you into giving away even more details. Something as innocuous as a photo of a family pet could provide hackers with some useful intel for guessing your online passwords. Or what about a real-time update from the beach? It might be all an opportunistic burglar needs to raid your home.
Third-party apps and websites: One of the most controversial aspects of data collection and use on Facebook relates to partner sites and services. Often, users sign-up for these apps without being fully aware of how their data will be used, or even what profile data the app may be gaining permission to harvest. It was data on 87 million Facebook users and their friends collected by a popular third-party personality test app that ended up being sold to Cambridge Analytica. It was then controversially used to target US voters ahead of the last Presidential election.
Following a huge FTC fine, Facebook is now more rigorous in ensuring third-party developers comply with its privacy and data use policies. But some users may still balk at their private data being sold on to third parties.
Other Off-Facebook activity: Apps and websites that you log into with your Facebook ID technically count as “off-Facebook activity”: that is, stuff that happens outside of the social site. But there’s more. Did you know, for example, that Facebook collects data from a huge number of additional sites and apps that aren’t obviously connected to the platform?
It uses code embedded on these sites to track what you do there, in order to make advertising on Facebook more targeted and personalized. So accurate and covert is this technology that it has given rise to a conspiracy theory that Facebook is somehow listening in to its users’ phone calls. It’s not. Users simply don’t know that, when they visit many sites and apps on the web, those same sites are secretly sending data back to Facebook, which then serves up relevant ads. Just bought Season One of your favorite show on a streaming app? You may get an ad for Season Two when you next visit your Facebook account.
Some people may be fine with this trade-off: privacy for a more tailored user experience. But many others may not. It’s one thing monitoring what you bought off an e-commerce site, quite another to track who you swiped left on when you were last on a dating site.
How can I manage my privacy better?
Fortunately, Facebook provides tools to help you to manage your privacy. Let’s go through some of them, from the newest to the oldest.
Off-Facebook
Facebook has just released a way of checking which sites/apps track and send data on your web usage back to the social network, clearing your data sharing history with them, and disconnecting for the future.
There are some caveats. Disconnecting in this way will log you out of any apps/sites you used Facebook to log into. In addition, it will not stop Facebook serving you advertising — you’ll get the same number of ads, except these won’t be as personalized as before. Facebook will also continue to receive information about your interactions on various sites, but this will be anonymized. |
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Particular apps, games and websites
You can also directly edit the privacy and settings of particular apps, games and websites you’ve logged into with your Facebook account.
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Basic privacy settings
Facebook has also overhauled its most basic privacy settings. Its Privacy Checkup tool features four distinct sections.
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How Trend Micro can help
An easier option for managing your basic privacy on Facebook is the Trend Micro Privacy Scanner, which is available within Trend Micro Security on Windows and Mac, and within Mobile Security on Android and iOS. It automates the process of finding and fixing any potentially risky settings to keep your personal data safe from prying eyes.
It’s turned on by default in Trend Micro Internet and Maximum Security, as well as in Mobile Security.
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Facebook is getting better at privacy, but its controls can be hard to find, and functionality is constantly being updated. That’s why we recommend a privacy audit every few months. Check in with your Facebook Privacy settings directly or via the Privacy Scanner to make sure you’re not leaking personal data. Privacy is subjective, but we’re all getting more critical about how big corporations use our data — and that’s not a bad thing.
Go here for more information on Trend Micro Security and Trend Micro Mobile Security.
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