Case Study: The Cookie Privacy Monster in Big Global Retail

Explore how an advanced exposure management solution saved a major retail industry client from ending up on the naughty step due to a misconfiguration in its cookie management policy. This wasn’t anything malicious, but with modern web environments being so complex, mistakes can happen, and non-compliance fines can be just an oversight away.Download the full case study here. As a child,

Google Settles $5 Billion Privacy Lawsuit Over Tracking Users in 'Incognito Mode'

Google has agreed to settle a lawsuit filed in June 2020 that alleged that the company misled users by tracking their surfing activity who thought that their internet use remained private when using the “incognito” or “private” mode on web browsers. The class-action lawsuit sought at least $5 billion in damages. The settlement terms were not disclosed. The plaintiffs had

The Power of Browser Fingerprinting: Personalized UX, Fraud Detection, and Secure Logins

The case for browser fingerprinting: personalizing user experience, improving fraud detection, and optimizing login security Have you ever heard of browser fingerprinting? You should! It's an online user identification technique that collects information about a visitor's web browser and its configuration preferences to associate individual browsing sessions with a single website visitor.  With

Apple's Safari Private Browsing Now Automatically Removes Tracking Parameters in URLs

Apple is introducing major updates to Safari Private Browsing, offering users better protections against third-party trackers as they browse the web. "Advanced tracking and fingerprinting protections go even further to help prevent websites from using the latest techniques to track or identify a user's device," the iPhone maker said. "Private Browsing now locks when not in use, allowing a user

Apple and Google Join Forces to Stop Unauthorized Location-Tracking Devices

Apple and Google have teamed up to work on a draft industry-wide specification that's designed to tackle safety risks and alert users when they are being tracked without their knowledge or permission using devices like AirTags. "The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across Android and