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Millions of Americans hand over personal information every day. They share their data with insurance companies, banks, investment apps, and other services they trust.
And that’s exactly why cybercriminals target and impersonate those services.
This week, an insurance provider disclosed a breach reportedly affecting nearly 7 million people’s driver’s license numbers, while a California journalist shared how a convincing fake Robinhood text ultimately cost her more than $70,000.
Here’s what happened, why these scams work, and what you can do to protect yourself This Week in Scams.
Nearly 7 Million Driver’s License Numbers Exposed in Insurance Data Breach
One of the largest U.S. data breaches of the year has exposed sensitive information belonging to 6.9 million people.
According to reporting from TechCrunch, insurance provider AssuranceAmerica confirmed that hackers accessed customer information after compromising an employee account. The company says the stolen data includes names, contact information, driver’s license numbers, insurance policy details, vehicle information, and claims data.
While the company has not said exactly how the employee’s credentials were compromised, it noted that the attackers targeted an employee account before accessing company systems.
Why driver’s license numbers matter
Unlike a password, you can’t simply change your driver’s license number.
Combined with your name, address, phone number, or other information from previous breaches, driver’s license numbers can be used by criminals to:
Open fraudulent accounts
Impersonate victims during identity verification
Make phishing scams more convincing
Support broader identity theft schemes
This is also part of a larger trend. In recent months, multiple breaches have exposed government-issued identity documents as more organizations collect IDs for identity verification and age-check requirements.
If you receive a notice that your information was involved in a breach, monitor your financial accounts closely, consider placing a fraud alert or credit freeze, and remain cautious of unexpected emails, texts, or phone calls referencing your insurance or driver’s license information.
Unfortunately, scammers will reach out saying they’re trying to “help” secure your stolen information, only to try and steal more personal data from you.
How McAfee Can Help Before, During, and After a Data Breach
Before a breach
Personal Data Cleanup helps reduce your digital footprint by removing your personal information from many data broker sites, limiting what scammers can easily find about you.
During a breach
Identity Monitoringalerts you if your personal information appears on the dark web or in known data leaks, helping you respond faster if your information is exposed.
After a breach
Scam Detector helps identify suspicious texts, emails, and links that often follow major breaches, while Web Protection helps block malicious websites designed to steal additional information or credentials.
Fake Robinhood Text Scam Costs Former News Anchor More Than $70,000
Even people who report on scams can become victims.
A former California television news anchor recently shared how she lost more than $70,000 after receiving what appeared to be a legitimate text message claiming there was suspicious activity on her Robinhood investment account.
The message instructed her to call a phone number for assistance. Once connected, the caller posed as Robinhood support before transferring her to a fake “fraud department.”
Believing she was protecting her investments from hackers, she was convinced to move her money into what she thought was a secure account. Instead, it went directly to scammers.
She later contacted Robinhood through the official app, but by then the money had already been transferred.
Why investment scams are becoming more convincing
Investment scams rely on urgency, authority, and impersonation rather than obvious phishing emails.
Rather than asking targets to “invest” immediately, many scams begin by convincing people that their existing account is under attack and immediate action is needed.
At McAfee, we’ve also seen scammers impersonate Robinhood, Charles Schwab, cryptocurrency platforms, and other investment services through fraudulent text messages and malicious links promising AI-powered investing, exclusive bonuses, or unusually high returns.
Whether the message claims your account has been compromised or promises incredible profits, the goal is often the same: get you to click, call, or transfer money before you have time to verify what’s happening.
Investment Safety Checklist
Before responding to any message about your investments:
Never call the phone number provided in a text message or email. Instead, contact your financial institution using the number listed in its official app or website.
Slow down when someone creates urgency. Claims that your account is being hacked or frozen are designed to make you act before you think.
Be skeptical of guaranteed returns or AI-powered investment opportunities. Promises of extraordinary profits are a common hallmark of investment fraud.
Verify alerts through your account directly. If you receive a suspicious notification, log in through the official app, not a link in the message.
How McAfee Can Help
With McAfee+, multiple layers work together before any damage is done:
Scam Detectorflags suspicious texts, emails, links, QR codes, and even deepfake videos before you engage
Secure VPNkeeps your data private, especially on public Wi-Fi
Web Protection helps block risky sites, even if you do accidentally click
Password Manager doesn’t just help you make unique, strong passwords, it keeps them stored and organized for you
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I can't recall if someone else originally came up with this saying or if I said it in some off-the-cuff comment and it just propagated, but since it's often attributed back to me, I'll relay it here regardless:
Trying to delete yourself from the internet is like trying to take piss out of a swimming pool
Depending on the publication, I'll tailor the saying to be either more broadly palatable or more, uh, "Australian", but the sentiment doesn't change: once data spreads on the internet, you can never put a lid on it. This is important in the context of data breaches because it speaks to the immutability of our exposed personal information. It also speaks to the limited practicality of services that promise to erase your data from the internet, and it's the constant outreach from these organisations looking for marketing opportunities on Have I Been Pwned (HIBP) that's prompted me to write this.
Let's begin with those services, and because there are so many and I don't want to throw any of them under the bus, I won't name names. I also won't name them because whilst they're rather assertive in their marketing outreach, I do believe they're well-intentioned and I don't want to imply otherwise. And they have a role to play; it's just much more limited than is represented. The positioning is often around "data broker removal services", or "protect my data", or "remove my information from the internet". You'll find various companies providing these services by searching for those terms, or you can search for specific organisations... and find others hijacking the search term as they pay to market their brand in front of others. Usual internet marketing shadiness, of course, but IMHO it speaks volumes about the commercialisation of the data removal business.
These services all follow roughly the same marketing handbook:
Data brokers have your personal information, which they may obtain via both legitimate and dodgy means
It may be used for nefarious purposes such as identity theft, stalking, spam and other privacy violations
Pay us, and we'll ask the brokers to remove your data
So let's go through these points one by one, starting with the data broker claim, which is absolutely correct. Your data has value - "data is the new oil" - and there's business in obtaining and selling it. I've dealt with many of them personally over the years, primarily because they've had data breaches. Master Deeds in South Africa was massive. National Public data a couple of years ago was many times larger. Exactis, Adapt, and many others have also been added to HIBP over the years. To the best of my knowledge, they're legally operating services, even if they may exist on the fringe of what most of us would consider "a bit dodgy" as far as respecting our personal information goes.
Which brings us to the second point about nefarious uses. There is a very broad spectrum of legitimacy across data brokers. Let's pick two extremes as far as the legality of the service goes. On the "very legally operating" end of things, we have Experian, and even if you don't like what they do, there's no arguing the fact that they're on the cleaner end of legitimacy and do provide valid services. At the other end, you have the likes of LeakedSource (and pretty much every other service with the word "Leak" in its name) that... well... just Google them. And there are many, many more at each end and everywhere in between. And a lot of it's very grey: different legal jurisdictions, different means of obtaining data, and different tolerances for adhering to opt-out requests.
But it's the data removal piece that's the real problem. If you pay one of the services in question to scrub you from the internet, I have no doubt they'll have some degree of success with the legally operating services. Those services will comply with legal requests and are adequately equipped to receive and process them. But the LeakedSources of the world? Not so much. And that's where the rub begins:
Requests to remove personal information are only effective for services that are willing to honour them.
That should sound profoundly obvious to anyone reading this now, but it doesn't really feature when you read the marketing material on data removal services. But I'm only just warming up...
Imagine trying to remove your data from here:
🚨🇺🇸 ShinyHunters has leaked the data of multiple companies...
🇺🇸 American Tower Corporation
🇺🇸 JCPenney & subsidiaries under Catalyst Brands & Authentic Brands Group
— Dark Web Informer (@DarkWebInformer) June 16, 2026
That's a small snippet of the ShinyHunters website from a couple of weeks ago. At the time of writing, a bunch more data has been dumped, including only about 15 minutes before putting these words down in the draft blog post. These breaches have impacted tens of millions of people, including my wife courtesy of her having previously shopped at Canada Goose. Now, let's see how you go about scrubbing her data from that incident. For all the data broker removal services I'll direct to this post later, how do you do that? Clearly, you can't. The pee is now in the pool, and you're not taking it back out. And it's not just "on the dark web" either, their Tor site links through to a clear web site hosting all the data:
And that's just the beginning. Because we're talking about digitised data posted publicly, it replicates like crazy. There will be tens of thousands of copies of my wife's personal info floating around between personal stashes, Telegram channels and public hacking forums. That genie is never going back in the bottle, not unless we're talking about the narrow scope of a legally operating data broker, which raises another issue:
What legally operating broker is enriching their corpus from data breaches?! That's just not where the legitimate ones source info from. The data comes from surveys, exchanges with other services where you ticked the box to agree to the terms and conditions for exchanging data with "partners", public business directories, and even arrest records. Legal services, legal sources, legal processes. In one of the emails from a company looking for product placement, they described their plan as follows (bold is mine):
a plan which allows you to remove your personal information from any URL (where it's legal) you find your personal information on
So what we're left with is data removal services being effective for legally operating brokers who honour legitimate requests, whilst being completely useless against the worst kinds of sites that replicate and abuse your data. In other words, you may be able to opt out of some marketing material or content that's way too specifically targeted to you, but you can't stop the bad guys trying to steal your identity or extort you because "we caught you watching porn on your PC via the malware we installed". It's a little like the court injunctions being the thoughts and prayers of data breach response I wrote about in October: I can't touch the Qantas data breach because I'm a law-abiding Australian who knows about the injunction, but there's absolutely nothing stopping the genuinely bad actors from abusing that data.
And therein lies the core of why I don't want to entertain partnerships with these organisations: not because I disagree with the service or because it will cause any harm, rather because when someone uses HIBP to search for their email address and finds it in the Canada Gooses of the world, these services can't do anything about it. They're merely skimming the leaves off the top of the pool, and no amount of skimming is going to remove what we all know still lies beneath.
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Never call the phone number provided in a text message or email. Instead, contact your financial institution using the number listed in its official app or website. 
