Permissions in SaaS platforms like Salesforce, Workday, and Microsoft 365 are remarkably precise. They spell out exactly which users have access to which data sets. The terminology differs between apps, but each user’s base permission is determined by their role, while additional permissions may be granted based on tasks or projects they are involved with. Layered on top of
Identities are the latest sweet spot for cybercriminals, now heavily targeting SaaS applications that are especially vulnerable in this attack vector.
The use of SaaS applications involves a wide range of identities, including human and non-human, such as service accounts, API keys, and OAuth authorizations. Consequently, any identity in a SaaS app can create an opening for cybercriminals to
Collaboration is a powerful selling point for SaaS applications. Microsoft, Github, Miro, and others promote the collaborative nature of their software applications that allows users to do more.
Links to files, repositories, and boards can be shared with anyone, anywhere. This encourages teamwork that helps create stronger campaigns and projects by encouraging collaboration among employees
Effective marketing operations today are driven by the use of Software-as-a-Service (SaaS) applications. Marketing apps such as Salesforce, Hubspot, Outreach, Asana, Monday, and Box empower marketing teams, agencies, freelancers, and subject matter experts to collaborate seamlessly on campaigns and marketing initiatives.
These apps serve as the digital command centers for marketing
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