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We all love free stuff. (Costco samples, anyone?) However, when it comes to your family’s security, do free online protection tools offer the coverage you truly need?
Not always. In fact, they might invade the privacy you’re trying to protect.
Here’s why.
Free tools don’t offer the level of advanced protection that life on today’s internet needs. For starters, you’ll want malware and antivirus protection that’s as sophisticated as the threats they shut down. Ours includes AI technology and has for years now, which helps it shut down even the latest strains of malware as they hit the internet for the first time. We’re seeing plenty of that, as hackers have also turned to AI tools to code their malicious software.
Malware and antivirus protection protects your devices. Yet a comprehensive approach protects something else. You and your family.
Comprehensive online protection looks after your family’s privacy and identity. That keeps you safe from prying eyes and things like fraud and identity theft. Today’s comprehensive protection offers more features than ever, and far more than you’ll find in a free, and so incomplete, offering.
Consider this short list of what comprehensive online protection like ours offers you and your family:
Scam Protection
Is that email, text, or message packing a scam link? Our scam protection lets you know before you click that link. It uses AI to sniff out bad links. And if you click or tap on one, no worries. It blocks links to malicious sites.
Web Protection
Like scam protection, our web protection sniffs out sketchy links while you browse. So say you stumble across a great-looking offer in a bed of search results. If it’s a link to a scam site, you’ll spot it. Also like scam protection, it blocks the site if you accidentally hit the link.
Transaction Monitoring
This helps you nip fraud in the bud. Based on the settings you provide, transaction monitoring keeps an eye out for unusual activity on your credit and debit cards. That same monitoring can extend to retirement, investment, and loan accounts as well. It can further notify you if someone tries to change the contact info on your bank accounts or take out a short-term loan in your name.
Credit Monitoring
This is an important thing to do in today’s password- and digital-driven world. Credit monitoring uncovers any inconsistencies or outright instances of fraud in your credit reports. Then it helps put you on the path to setting them straight. It further keeps an eye on your reports overall by providing you with notifications if anything changes in your history or score.
Social Privacy Manager
Our social privacy manager puts you in control of who sees what on social media. With it, you can secure your profiles the way you want. It helps you adjust more than 100 privacy settings across your social media accounts in just a few clicks. It offers recommendations as you go and makes sure your personal info is only visible to the people you want. You can even limit some of the ways that social media sites are allowed to use your data for greater peace of mind.
Personal Data Cleanup
This provides you with another powerful tool for protecting your privacy. Personal Data Cleanup removes your personal info from some of the sketchiest data broker sites out there. And they’ll sell those lines and lines of info about you to anyone. Hackers and spammers included. Personal Data Cleanup scans data broker sites and shows you which ones are selling your personal info. From there, it provides guidance for removing your data from those sites. Further, when part of our McAfee+ Advanced and Ultimate, it sends requests to remove your data automatically.
Password Manager
Scammers love weak or reused passwords. Even more so when they’re weak and reused. It offers them an easy avenue to force their way into people’s accounts. Our password manager creates and securely stores strong, unique passwords for you. That saves you the hassle of creating strong, unique passwords for your dozens and dozens of accounts. And helps protect you from fraud.
Identity Theft Coverage & Restoration
This provides you with extra assurance while you shop. Say the unfortunate happens to you and find yourself a victim of identity theft. Our coverage and restoration plan provides up to $2 million in lawyer fees and reimbursement for lawyer fees and stolen funds. Further, a licensed expert can help you repair your identity and credit. In all, this saves you money and your time if theft happens to you.
Say your online protection leaves gaps in your family’s safety, or that it uses less-effective methods and technologies. That exposes you to threats — threats can cost you time and money alike if one of those threats gets through.
One example, consider the online crimes reported to the U.S. Federal Trade Commission. In 2023, they fielded 5.4 million fraud reports. Of them, 2.6 million reported a loss for a total of $10 billion. The median loss was $500 across all reports. Of course, that’s only the median dollar amount. That number can climb much higher in individual cases.
Source: U.S. Federal Trade Commission
Without question, protection is prevention, which can spare you some significant financial losses. Not to mention the time and stress of restoring your credit and identity — and getting your money back.
A “free” solution has to make its money somehow.
Free security solutions sometimes carry in-app advertising. More importantly, they might try to gather your user data to target ads or share it with others to make a profit. Also by advertising for premium products, the vendor indirectly admits that a free solution doesn’t provide enough security.
Further, these tools also offer little to no customer support, leaving users to handle any technical difficulties on their own. What’s more, most free security solutions are meant for use on only one device, whereas the average person owns several connected devices. And that’s certainly the case for many families.
Lastly, free solutions often limit a person’s online activity too. Many impose limits on which browser or email program the user can leverage, which can be inconvenient as many already have a preferred browser or email platform.
Free security products might provide the basics, but a comprehensive solution can protect you from a host of other risks — ones that could get in the way of enjoying your time online.
With comprehensive online protection in place, your family’s devices get protection from the latest threats in the ever-evolving security landscape. It keeps your devices safe. And it keeps you safe. With that, we hope you’ll give us a close look when you decide to upgrade to comprehensive protection.
The post Why Should I Pay for Online Protection? appeared first on McAfee Blog.
Fitness trackers worn on the wrist, glucose monitors that test blood sugar without a prick, and connected toothbrushes that let you know when you’ve missed a spot—welcome to internet-connected healthcare. It’s a new realm of care with breakthroughs big and small. Some you’ll find in your home, some you’ll find inside your doctor’s office, yet all of them are connected. Which means they all need to be protected. After all, they’re not tracking any old data. They’re tracking our health data, one of the most precious things we own.
Internet-connected healthcare, also known as connected medicine, is a broad topic. On the consumer side, it covers everything from smart watches that track health data to wireless blood pressure monitors that you can use at home. On the practitioner side, it accounts for technologies ranging from electronic patient records, network-enabled diagnostic devices, remote patient monitoring in the form of wearable devices, apps for therapy, and even small cameras that can be swallowed in the form of a pill to get a view of a patient’s digestive system.
Additionally, it also includes telemedicine visits, where you can get a medical issue diagnosed and treated remotely via your smartphone or computer by way of a video conference or a healthcare provider’s portal—which you can read about more in one of my blogs. In all, big digital changes are taking place in healthcare—a transformation that’s rapidly taking shape to the tune of a global market expected to top USD 534.3 billion by 2025.
Advances in digital healthcare have come more slowly compared to other aspects of our lives, such as consumer devices like phones and tablets. Security is a top reason why. Not only must a healthcare device go through a rigorous design and approval process to ensure it’s safe, sound, and effective, but it’s also held to similar rigorous degrees of regulation when it comes to medical data privacy. For example, in the U.S., we have the Health Insurance Portability and Accountability Act of 1996 (HIPAA), which sets privacy and security standards for certain health information.
Taken together, this requires additional development time for any connected medical device or solution, in addition to the time it takes to develop one with the proper efficacy. Healthcare device manufacturers cannot simply move as quickly as, say, a smartphone manufacturer can. And rightfully so.
However, for this blog, we’ll focus on the home and personal side of the equation, with devices like fitness trackers, glucose monitors, smartwatches, and wearable devices in general—connected healthcare devices that more and more of us are purchasing on our own. To be clear, while these devices may not always be categorized as healthcare devices in the strictest (and regulatory) sense, they are gathering your health data, which you should absolutely protect. Here are some straightforward steps you can take:
1) First up, protect your phone
Many medical IoT devices use a smartphone as an interface, and as a means of gathering, storing, and sharing health data. So whether you’re an Android owner or iOS owner, get security software installed on your phone so you can protect all the things it accesses and controls. Additionally, installing it will protect you and your phone in general as well.
2) Set strong, unique passwords for your medical IoT devices
Some IoT devices have found themselves open to attack because they come with a default username and password—which are often published on the internet. When you purchase any IoT device, set a fresh password using a strong method of password creation. And keep those passwords safe. Instead of keeping them in a notebook or on sticky notes, consider using a password manager.
3) Use two-factor authentication
You’ve probably come across two-factor authentication while banking, shopping, or logging into any other number of accounts. Using a combination of your username, password, and a security code sent to another device you own (typically a mobile phone) makes it tougher for hackers to crack your device. If your IoT device supports two-factor authentication, use it for extra security.
4) Update your devices regularly
This is vital. Make sure you have the latest updates so that you get the latest functionality from your device. Equally important is that updates often contain security upgrades. If you can set your device to receive automatic updates, do so.
5) Secure your internet router
Your medical IoT device will invariably use your home Wi-Fi network to connect to the internet, just like your other devices. All the data that travels on there is personal and private, and that goes double for any health data that passes along it. Make sure you use a strong and unique password. Also, change the name of your router so it doesn’t give away your address or identity. One more step is to check that your router is using an encryption method, like WPA2, which will keep your signal secure. You may also want to consider investing in an advanced internet router that has built-in protection, which can secure and monitor any device that connects to your network.
6) Use a VPN and a comprehensive security solution
Similar to the above, another way you can further protect the health data you send over the internet is to use a virtual private network, or VPN. A VPN uses an encrypted connection to send and receive data, which shields it from prying eyes. A hacker attempting to eavesdrop on your session will effectively see a mishmash of garbage data, which helps keep your health data secure.
7) When purchasing, do your research
Read up on reviews and comments about the devices you’re interested in, along with news articles about their manufacturers. See what their track record is on security, such as if they’ve exposed data or otherwise left their users open to attack.
Bottom line, when we speak of connected healthcare, we’re ultimately speaking about one of the most personal things you own: your health data. That’s what’s being collected. And that’s what’s being transmitted by your home network. Take these extra measures to protect your devices, data, and yourself as you enjoy the benefits of the connected care you bring into your life and home.
The post How to Protect Your Internet-Connected Healthcare Devices appeared first on McAfee Blog.
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